Who is ServusXchange and MyOnlineToolbox?
Connect with your customers and prospects
What’s different about marketing with MyOnlineToolbox?
How is MyOnlineToolbox better connected to its customers?
How does the platform benefit me?
How do I advertise?
Entering a new marketing platform
Advertising options and costs

Who is ServusXchange and MyOnlineToolbox?

Only ServusXchange delivers a business platform to connect in the contracting industry. ServusXchange is the creator of MyOnlineToolbox.  MyOnlineToolbox is an Internet platform promoting an online Business-To-Business-To-Consumer network.  From a product perspective, MyOnlineToolbox is an Internet solution where contractors log in to an online application to help organize the daily operations of their business. The application piece does what any business application should: maintain a contact database, schedule work, and create estimates and invoices. The collaborative piece connects the contractors, subcontractors, suppliers, homeowners, realtors, and other professionals together.  In 2008 DELL awarded MyOnlineToolbox a TOP 10 INNOVATOR. In 2009 FORBES awarded ServusXchange one of AMERICA'S MOST PROMISING BUSINESSES.

Connect with your customers and prospects

The current economic environment provides a unique opportunity to capture market share.  For example, digital media companies relying primarily on advertising for revenue are facing a tough outlook.  Ad dollars are not flowing as rapidly to the Internet as they were.  MyOnlineToolbox has created a custom program for advertisers to offer a targeted branding experience and a more compelling return on investment.

Product manufacturers also desire to be in front of the contractor and homeowner.  It is common to strategically present advertisements within various social networking and informational websites but there still are unknown factors as to who the viewer actually is.  MyOnlineToolbox targets the contractor and homeowner directly within the business processes. 

What’s different about marketing with MyOnlineToolbox?

There is no better way to stay connected to your customers and prospects.  Most advertising is passive in nature. Now you can be connected to your customer’s and prospect’s business day while helping to make them more efficient.

• We offer strong customer relationships with highly increased customer retention
• We know the customer precisely since we are connected to the business process
• We reach the masses of small, mobile independent contractors
• We are tied directly to the purchasing decision makers

How is MyOnlineToolbox better connected to its customers?

We are connected to the business cycle. For example, contractors sometimes create estimates for homeowners on a piece of paper and just leave it on the homeowner’s kitchen table. Many times contractors have to go back to the office to accumulate various pieces of information to provide an estimate. Either way, follow-up usually relies on the homeowner calling back the contractor. The MyOnlineToolbox platform allows contractors to send electronic estimates to the homeowner to review materials, prices and schedule dates. The going back and forth will take place within the platform. This protects both parties to ensure everyone is in agreement on every step of a job. This will further allow the material manufacturers and suppliers a way to provide highly targeted advertisements during decision making.

Another example is demonstrated within the real estate sector. A realtor first acquires a purchase agreement. This moves to an inspection that produces a list of tasks needed to be completed by one or more contractors. The closing company needs to gather the typical documents in the process, including an invoice from the contractors to be paid or shown as paid in full. MyOnlineToolbox brings this process to an online business network. The realtor has all the needed information and connects to the MyOnlineToolbox platform to complete a Bid to Work. This Bid is electronically served to contractors. The contractor accepts the work and the information previously entered by the realtor automatically populates the contractor’s application (similar to sharing an Outlook schedule). When the estimate is completed, the realtor can then invite the home seller to review and approve the work. The contractor now deploys work orders to subcontractors via the network in the same way the realtor sent it to the contractor. All log in to monitor progress. At completion the subcontractor sends an electronic invoice to the contractor who sends an electronic invoice to the homeowner. The title company can login to collect all the needed documents.

Anyone looking to be in front of this community process can now do so.

How does the platform benefit me?

Benefit to contractors
The most cost effective way to run your business with no on-going commitments. You run your business independently or in conjunction with others, it’s up to you. For example:

• Opportunity for jobs just by being visible in the community platform
• Controlled communication connection to all parties involved in the job
• Mobile capability to fax or email doc's from the pick-up truck
• Direct purchase of materials or services from anywhere on the road
• Estimates and invoices are completed faster and immediately deployed to those waiting for them

Benefit to homeowners
Avoiding conflicts by having everything about a job online in a shared environment to ensure the materials, costs and scheduling are always agreed upon. No more leaving voice messages and telephone tag. You can communicate with a contractor when it’s convenient for you.

Service providers and manufacturers obtain additional benefits of builds brand loyalty to the tech-savvy and tech-conscious customer. You may sponsor the application and provide an easy-to-understand and value-added service thereby strengthening the customer retention bond.

Benefit to service providers

• Highly targeted advertising since the contractors on the MyOnlineToolbox platform are here for nothing other than business. Unlike other networking sites, contractors are only here to find work, manage jobs more effectively, and get paid quicker.
• Additional targeting of advertising to be within a functional aspect of a business. For example, a service provider wants to be visible for education purposes when a contractor is reviewing their profile for License Expirations while manufacturers may want to be more visible when contractors are making materials purchasing decisions.

Benefits to product manufacturers

• Highly targeted advertising when contractors and consumers are making decisions to approve an estimate or job. Currently most companies are locked out of the process since contractors many times simply guide homeowners to walk down the aisles of a store to get ideas, or they passively guide people to various websites. MyOnlineToolbox allows you to be in front of the homeowner and contractor during the review process.
• Additional targeting of advertising and marketing for customer satisfaction after the job is done. Most suppliers have their materials go to a site and never know what occurred after delivery since the contractor took all the control. MyOnlineToolbox provides an opportunity for you to directly reach the consumer.

How do I advertise?

It is common to strategically present your advertisements within various social networking and informational websites. While many times there may be a lot of impressions, there still are unknown factors as to who the viewer actually is. The below example allows you to target a contractor as well as within his business processes. There are additional strategies that no one else can offer you as further discussed.

Small Placements have a big impact
There are two advertisements on the left hand side that are 125x125 ads which are traditionally viewed as less impactful because websites really do not get much attention in those spaces. We offer more value since a user’s eyes must always go back to this section when they are multi-tasking. Our multi-tasking patent pending functionality is a state of the art function that allows contractors to do many things while they are on a mobile computer. It even maintains the state of the open un-saved application data when there is a lost internet connection.

Sponsorship co-branding
Sponsorship allows you to ensure that your company message stays on every single page that the user navigates which is different than the advertising component which may rotate on functional pages. This version is initiated from a link on your site to guarantee your company exposure from the sign up process. It’s delivered to you as a unique co-branding advertising opportunity that sets you apart from the competition.

Entering a new marketing platform

There are millions of evolving contractors who are gravitating towards the Internet and mobile computing. Many companies can benefit by being connected to this evolving community centered on the contractor and homeowner. Each user is encouraged to share the product with peers. For example, deployment of bid requests or work orders to nonmembers includes a built-in invitation. MyOnlineToolbox allows affiliate partners to "gift" the subscription to their audience at either a very low reduced cost for the Full Use version or for Free while MyOnlineToolbox maintains a full subscription price to direct buyers. MyOnlineToolbox users have direct visibility of affiliate partner products and services via the platform. The expansion of the platform attracts more affiliate partners such as suppliers of materials or services within the sector. More members and quality affiliate partner products will attract even more members.

The above reference to deployment of bid requests and work orders uses another patent pending process to ensure the streamlining of information moving in two directions securely.

The MyOnlineToolbox product never loses value and creates a reinforced bond between you and your audience.

MyOnlineToolbox brings a unique connection between your company and an evolving community of tech-savvy contractors. The platform structure is designed so absolutely no support assistance is required from the affiliate. Your company obtains highly targeted exposure to our members.

Advertising Options and Costs

MyOnlineToolbox is visited and used by an evolving and influential audience who cares intensely about business on the Web. Most companies have not been successful reaching out to the small mobile contractors who look at the world differently than their predecessors.

There are these alternatives:

• Full sponsorship including visibility on the home page and every business function webpage
• Ad: Full Banner placement on the top right visible on all business function webpages
• Ad: Square Button in the multi-tasking area on all business function webpages
• Ad: Wide Skyscraper on the right hand side on select business function webpage

Ad choices include selections of the home page, available functional areas or a run-of-the site including home page and every functional area.

Ad specifications are:

• Full Banner size 468x60
• Square Button size 125x125
• Wide Skyscraper size 160x600
• Format: gif, jpg or png
• No animation
• Ad should be simple
• Ad should indicate your brand
• Links to your product page

Specific costs require direct communication with our staff.
Please fill in the following information and we will contact you to discuss the pricing.