Website SEO use Links to help for Leads
Your Website Is More Credible
Using Relationships to
Get Quality Inbound Links

Grow Your Business With More Quality Leads

A website is a critical component to your marketing, both from an image perspective and also a lead generation opportunity.
Background

Marketing Plan CoachingMany companies such as Vanguard Home Designs featured here, have been able to be successful over a period of time by taking marketing to the next level. First they concentrated on getting found in the first place by creating enough content to be indexed and found by the search engines. Then after the business grew they created a brand new website to be more cosmetically appealing for all the different devices including desktop, tablet and smartphone.

The owner initially took the approach to create his first website on his own learning from the Basic Marketing & Website SEO Class and Advanced Marketing & Website SEO Class. He did quite well until he grew to a point where it was time to refresh the image and focus on maintaining his strong ranking position.

Then he decided before engaging with a website company to take over the development that he would create his first Marketing Plan to help have a more strategic idea what else can be added to get more quality leads.

Disclaimer: Certain operational details are omitted to protect the contractor’s business strategy.

Website Links help with Marketing Ranking
Marketing Strategy

When upgrading the website we first re-organized all the content to focus on all specifics that a consumer may search for. As an example, Vanguard is a leading Window Replacement Contractor and there are options for all types of windows such as Double Hung Windows, Picture Windows, Bay Windows and more.

Website Strategy

We were able to do very well with all the SEO topics surrounding pages such as this one shown here. In this situation the contractor is featuring a window replacement job he did. But there is a way to further optimize your website as we go on to explain.

Contractor Website without links to co-marketing partner
Contractor Website with links to co-marketing partner

Linking is a powerful way to gain credibility to your website. So Vanguard partnered with their supplier, Great Lakes Window, one of the most respected replacement window brands in the U.S.A. In this image you see a reference to the company using their Logo as well as some wording. But there is more important information pertaining to the co-marketing.

Tying Everything Together

The supplier Great Lakes needs contractors to purchase their supplies and their contractors need more quality leads. So by Vanguard being pro-active with their marketing they were also able to support Great Lakes with unique content to promote the use of their products. And from there Great Lakes created a customer success story that links back to the Vanguard website. These links when done right can be very supportive of the keyword ranking objectives, and in this case the co-marketing between both Vanguard and Great Lakes was done perfect. Great Lakes helps support Vanguard in getting more quality leads which in turn leads Vanguard to purchasing more product from Great Lakes when they get a new customer. This is a true win-win partnership both in product and marketing.

“The classes are educational and also can be an informative refresher. I remember learning many topics that are easy to follow and well organized. As we matured we then created a Marketing Plan for a New Website that allowed us to target topics such as this co-marketing and linking to the website. It’s all reasonable to learn and just takes some time to bring it all together with long term rewards for new leads.”

Jim Hund, Vanguard Home Designs

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  • What else can I get for Free?
    • We have over one hundred videos for varying subjects including many webinars that were recorded too.  The MyOnlineToolbox YouTube channel has over 60,000 views on many marketing topics and is available to you for Free.  When you go there ensure to Subscribe to the Channel so that you are alerted when new videos are posted.

  • Can you help us build a website?
    • Absolutely. But there are many ways that we can do so depending on where you are in your business growth.

      Some people are building their own website on their own and want to do things as inexpensive as possible so we have a lot of Free Videos that are self help oriented as mentioned in the above answer.

      Some people have a website that doesn’t seem to be performing well but perhaps can be salvaged with just some entry level marketing so we offer a Basic Marketing & Website SEO Education Class.

      Some others have a nice start so they desire to turn it up a notch with the next level of marketing so we offer an Advanced Marketing & Website SEO Education Class.

      And perhaps you are looking to work with a dedicated contractor website company and we can guide you in the right direction too. However, our approach is so different since we don’t just give out names for many reasons, and mostly because programming companies tend to target specific types of contracting clients based on size, complexity and investment for marketing. We don’t want to waste your time or their time if it is not a right fit.  It’s like saying you want a car but have not stated you are looking for a Kia, Ford, Mercedes or Lamborghini.  Yes, they all may get from point A to Z, but there is a big difference and we can help you best decide.

      Then there are those who are looking to have a thorough plan in place that encompasses a strategy for your services, locations, competition and growth. These companies, subject to our interview policies, engage us for a Strategic Marketing Plan that includes both the Education Classes as part of our Diamond Marketing Engagement.

  • What is the difference between the Basic & Advanced Education Class?
    • The Basic Class topics ensure the foundation of your marketing efforts help specifically your website itself. So many times people (owners and programmers) build a website they believe will bring them leads only to find out much later that the Search Engines are bypassing them entirely. We look to ensure you understand enough so the structure of your site looks to not only provide a text and graphical representation of what you do, but also enough so the search engines can understand what you do in order to be ranked for search placement.

      The Advanced Class topics take it one step further by expanding on topics that are either extra for your website, or perhaps externally supporting your website. Testimonials are one example where they can help both your site for fresh content or consumer rankings depending on where they are obtained. Mapping, Video and Facebook Social Sharing are external topics that also can support your rankings.

      Both the Basic and Advanced Classes combined are far less expensive to Lead Generation companies who mostly focus on short term opportunities while the classes are designed to guide you to ongoing long term quality reputation and direct to your website opportunities.

  • What is something so hard working with people like me?
    • Unfortunately too many contractors look to create a very short term solution regarding their website. Yet this is one of your most critical components to long term success. Too many view a website passively while we are so much more successful when a businessperson realizes that marketing is an important aspect to any business, and the website is a piece of marketing.

      A simple analogy is deciding on a pen, paper, word processor or even chalk, none of it matters if you do not know how to write.

      It is hard when someone really doesn’t believe in marketing, so that is the challenge that is hard for us. But once you realize that while there may be shortcuts to getting found online, the smart move is to position for quality opportunities over a period of time, and that requires just a limited amount of marketing and website education regarding SEO.

      It’s not intimidating at all and that is why we encourage you to review the Many Contractor Marketing Education Reviews to see how many peers just like you are now able to view their business so differently in such a short time for a small investment too.

  • Will you review my website?
    • Yes, but not to provide consulting in order for you to enhance your site without you possibly becoming a customer of our Basic Marketing & Website SEO Class, our Advanced Marketing & Website SEO Class or perhaps our Diamond Marketing Engagement for Strategy Planning and a brand new website.

      We could easily stay here all day responding to inquiries such as “I have a new website, please tell me what do you think?”.  We do not want to be impolite, but if you want Free opinions then please go to the forums where many of your peers will throw random ideas your way.

      We prefer to give suggestions when like any business, there is a vested reason to do so.  Keep in mind that we already have tons of Free suggestions at a generic contracting level so anything more deserves to be based on you being a customer, even if that is with the basic class, a very inexpensive option to be connected to us.

      Feel free to contact us to look at your site, but also it will be helpful if you can tell us the main reason behind your inquiry since most would not be asking if the site was performing as it should from a consistent and quality driven lead opportunity perspective.

  • What specific service do you sell?
    • We intentionally like to ensure you know the difference of products we sell (available at anytime by anyone) and service we provide (under certain circumstances).

      We sell Marketing & Website Education Classes, both Basic & Advanced. They are perfect for company owners, office staff and even programmers who are good at website development but are not goof at website marketing which is a different subject matter.

      We provide a consulting service, on a limited basis, and after we talk to you for those who are looking to be very strategic with their Marketing Planning, including the website and all the SEO topics that surround the website. Sometimes an existing website can be upgraded and sometimes a brand new website will be needed. Sometimes we can use your same resources and sometimes we need to replace the existing resources. You must be ready to participate in this endeavor.

  • Do I really need a Marketing Plan before creating a website?
    • Technically everyone needs a plan in some fashion or then you have no way of organizing the process for success.

      But the reality is most contractors will not want to spend the time and money strategizing their services, locations, competition and organizing themselves before working with a website company.

      This reality is based on either the desire to get website going as fast and inexpensive as possible, or perhaps there is a desire but there is an intimidation for the extra time and money required or even perhaps there is simply no understanding about marketing and subsequent Marketing Planning Strategies.

      So the answer is, Yes. But without a real plan the Basic & Advanced Classes will at least give you a stronger direction to enhancing your own website or working better with your website programmer. In other words, the classes can help supplement your Marketing Planning by clearly understanding the direction you need to go.

  • How can I be more successful like the many testimonials and Case Studies?
    • Simply agree to take a short time (about 2 hours for the Basic Class and 3 hours for the Advanced Class) to learn these basic marketing principles.

      Think of it another way, so many kids go to get a MBA for business without even knowing what type of company they will be a part of. Many of the first things they learn is marketing topics. Yet many contractors go into business first and skip this step all together. So all you need to do is realize you skipped an important step to growing any business and realize there are some classes just for your type of business to bring you forward, inexpensively and without much of a time commitment.

      All our testimonials are mostly designed to help inspire you to further educate yourself. Of course we love hearing that we did a good job putting this all together.

      So it all begins with you being excited, not intimidated and willing to give up just a few hours to learn for a lifetime of marketing benefits.