Many companies such as Pine Hill Remodeling featured here, have been able to be successful over a period of time with an unimpressive and under-performing website due to networking and referral sales. This contractor was in business since 2008 when they decided it was time to replace their dormant website with a new polished one focused on lead generation efforts.
Pine Hill Remodeling had a starter website created by the owner, however the marketing topics were simply not being implemented properly. The owner first took the approach that perhaps he could work on his website himself and he learned a little about marketing and website SEO through the Basic Class.
He tried a little on his own but then got distracted with normal business activities. Taking the class was a marketing catalyst and nothing was lost since then he decided to simply take the Advanced Class and also created a Marketing Plan to help them create a more strategic relationship with a new website programming company to work on their existing website.
Disclaimer: Certain operational details are omitted to protect the contractor’s business strategy.
There were competitive challenges for this contractor’s website so we first re-organized the entire site to separate the services as well as the specific locations Pine Hill Remodeling wished to target. All of it was originally intermixed and there was no clear focus.
The website was basically an online business card, and in a short time of working with MyOnlineToolbox and the new website programming company, we were able to see major results such as the statistics shown here. This was seen in less than three months of upgrading the website that was in existence for many years.
Unfortunately Pine Hill Remodeling was originally not proactive when it came to getting customer reviews, so part of the process was to assist them in getting the reviews and ensuring they expand on either the website or also inclusive for Google Reviews. And they were doing a great job in a very short period of time.