A Growth Strategy For More Quality Leads by Creating A Marketing Plan That Lasts A Lifetime
This Diamond Marketing Engagement™ is not for everyone. You must be focused on success in your marketing initiatives, mostly geared to your online presence and quality lead generation efforts to your website. This is not a passive effort. We work with you like a part-time CMO (Chief Marketing Officer) for a short period of time. Our goal is to create an easy to follow Marketing Plan that methodically organizes your services, target locations, along with competitor strengths and weaknesses. From there we decide how best to enhance or replace your website and guide you to all the supporting topics (leveraging our #1 Marketing & Website SEO Education Series) to create a very powerful opportunity for More Quality Leads for an extended period of time.
The most obvious is a lack of understanding about marketing principles. The lead generation opportunity is so large and so many contractors don’t embrace their own marketing. And there should not just be a focus on website leads, but rather a focus on quality contractor leads based on a specific radius. Why else are there so many Lead Generation Companies and Advertising firms such as Home Advisor (formerly Service Magic), Angie’s List, Porch (affiliated with Lowe’s), Houzz, Pro.com (affiliated with Amazon and separate from the new Amazon Home Services), Red Beacon (owned by Home Depot), and on and on? The great news about all these companies raising money, being acquired and simply being out there is that it helps a contractor understand there are many people looking for you but they are not finding you. You should realize the best way to be found is to ensure the nucleus for people searching for you should be your own website.
Many contractors start off with a website without specifically focusing on Lead Generation as being the main foundation of the objectives, especially when someone does not know who you are. A portion of the site should be designed to be found specifically when they already know your name, but the majority should target being found when someone is searching for your type of service without knowing your company name.
Many contractors hire a person or firm, that while they may (claim to) be good at marketing and SEO, they may not specifically target the trade. There are differences and there are just too many to list.
Many contractors hire a person or firm, and there are limited or no proactive updates as to what is going on. A contractor’s marketing strategy should not consist of posting daily updates on Facebook or Twitter, or just tweaking a website based on keywords without fresh content.
Many contractors hire a person or firm, and those people are not business people with the understanding of what it takes to grow a contractor’s business. We know what it takes to start with $0, with no name credibility, no website, no business operations and making it become a multi-million dollar company. Sure, many can throw around some techie buzz words, but there is a whole lot more when it comes to phone demeanor, business literacy, follow-ups and trust beyond just the showing off a website layout and mentioning Google Analytics.
Many contractors don’t realize the importance of understanding the competition which comes in two forms. First, there are the Lead Generation and Advertising Companies (yes, they are competing for those leads with your help providing pictures, testimonials. etc.), and then comes some other local contractors who may have a jump ahead.
Many contractors simply are deficient when it comes to marketing strategy. The deficiency while last in our list is really the more important topic. A little boost in the right educational and organizational direction changes a business forever.
Are you an individual business owner? We walk you through the steps. While we are organizing the planning you are also learning. The result is that you, your office staff, your outside programmer and/or firm are all in sync with your efforts for years to come. It really isn’t that hard after you understand the plan, the execution strategy and the continued follow-up that must be done.
Are you an organization or company providing products or services to contractors? Many just partner with Lead Generation companies and advertising firms to give a Free Listing, or some token discount. Does this really help a contractor grow their business over the long term? Does it really add value to your relationship? We help your customers and members learn marketing, embrace it, plan and understand how they or someone else can build their online identity. Sure, contractors may still jump on the Lead Generation bandwagon, but that is just another random item on the checklist of things to try – but it is not critical for long term marketing results. Let’s face it, many contractors need marketing education since so many have truly never focused on this business area. As an organization or company looking for a contractor’s long-term success, you know a little education can go a long way. We address the individual business owner’s needs as mentioned above, on your behalf. With long-term success comes repeat purchasing and membership renewals. And we include you in the process so everyone shares the success.
In most cases Yes. Many contractors have an individual or a company that doesn’t directly compete with MyOnlineToolbox and that makes it much easier to work with them. But in some cases a contractor may be with a firm that really didn’t have a proactive approach to general marketing independent of website marketing. We are not looking to help their business grow with every one of our trade secrets but realize a piece of helping our customers will obviously help their business. Certain items are Copyright protected and we need to agree to the specifics that are for you, and what is just for them to have to do their job.
Most companies view a website SEO marketing company as a marketing firm, and usually that is far from the truth. There is only so much a website SEO marketing company can do, especially for the price they charge and the time they are given to implement their work. We are helping you with a real plan based on many criteria that allows you to proactively achieve and maintain a marketing advantage. The vast majority of website SEO marketing companies haven’t been trained, or do not have the time and resources to proactively plan the sustained approach.
We do not just view marketing as a passive concept. Just imagine what it took to get MyOnlineToolbox to originally receive a Dell Top 10 Innovator Award for Contractors (in conjunction with the NFIB – National Federation of Independent Business) during the foundation of our business.
We provide the industry’s leading Online Education Series for Marketing and SEO including Free Contractor Marketing & Website Education, Basic Contractor Website SEO Marketing Education, and Advanced Website SEO & Social Marketing Education.
We know what it takes to market via a website a contractor’s current work for quality leads for life.
We understand what a real competitive analysis is when it comes to positioning your business to be different. Being better is a perception and being different is based on really understanding who your competitors are. Remember, when it comes to leads there are two competitors including Lead Generation and Advertising Companies and other contractors.
We engage on popular industry forums such as the Construction Business Owner’s Group sponsored by Markup & Profit and are regularly a Top Contributor.
We have educated the industry at prestigious gatherings such as our How Contractors Can Use Online Marketing presentation at the National Association of Remodeling Industry (www.NARI.org) Spring Meeting.
We understand there is a difference between Sales versus Marketing, where most really are focused on sales.
While most of our competitors will promote a quick fix to wanting leads, we are the undisputed leader in educating how the Lead Generation Industry works, and how a contractor can learn the Lead Generation Tactics for long term quality leads. We believe in you positioning for Growing Your Business with More Quality Leads for a long period of time.
And more … yes, there is more, just Google our name and you will find countless references.
Three months to one year allocating between 4 hours and no more than 8 hours of dedicated time per month.
The initial commitment is focused on the Marketing Planning and Strategy and that lasts usually a few months.
Then, after the Marketing Plan is delivered, we will stay with you to help support the implementation strategy. This usually includes either working directly with the owner who may be doing their own website, or possibly working with your spouse or office staff, or working with an independent programmer, or even working with one of the website companies we refer you too.
The objective is mostly to ensure you are clear about having an ongoing plan while also knowing you have backup strategy support to be used as needed.
Special Note: This section tends to be where a lot of our competitors gravitate to figure out how we do so well in the industry, so forgive us in advance if we give you just enough to contact us. Remember, most of our competitors will not want you to believe in a Marketing Plan and many others would not know how to provide you one that was cost effective as a separate step in your Marketing Strategy.
Are you an individual business owner? Between $1,650 and $3,100 for approximately a 90-Day Commitment which includes the Marketing Plan and access to the Basic and Advanced Classes. Many times people will ask us to also include the price of a new website, and that we will gladly provide after talking with you. There are variables such as the number of services you provide, your target geography, whether you already have content available to spearhead the development and some other factors that are easier to verbalize.
Are you an organization or company selling to contractors? Our relationship is formed based on the estimated number who will take advantage of the service; and be afforded access to our educational series and the time frame too. Everyone will receive between $3,500 and $14,000 in marketing value. Our objective is to help your members and customers grow their business and stay in business and become repeat purchasing customers. We will provide a mutually acceptable value proposition once we know the number of target companies.
Call up any Lead Generation or Advertising company and ask them what it costs to have a few key services and locations advertised. You will hear everything from a few hundred dollars to a few thousand dollars for just a few months. This is nothing other than short-term advertising while everything we will do is for lifelong marketing strategy. That value is for you to decide.
Look at whatever you have spent with your current website company and just ask yourself “why did I even bother to read this entire MyOnlineToolbox post?”. What has been lost in the time it took you to reach this point? One will never know and all we want to do is change your direction in how you have gone about the process of marketing.
How will you feel when you become so proactive (and not reactive) with contractor marketing and website SEO topics like so many of these contractor marketing testimonials?
The Value is you will be filling a massive void in order to achieve long lasting business growth and profitability. So many go to school to get a MBA Degree not knowing what business they will go into after graduation. And one of the key topics emphasized getting a MBA is Marketing. But so many contractors start a business without really embracing Marketing from the start. So the Value Proposition is filling the void of understanding Marketing while also having a sustainable plan of action to getting More Quality Leads for a lifetime.
This offer is specialized and not for everyone. Unlike other areas of the MyOnlineToolbox products and services, we do not just allow a sign up without us first talking.
There are reasons why we may not take you on as a Marketing Planning client such as a Conflict of Interest with another customer of ours. When this happens, we will provide an alternative consideration which we will verbalize (which is intentionally omitted for competitive reasons).
So please contact MyOnlineToolbox now and just fill in some information in the Question Section and reference the Diamond Marketing Engagement, and tell us a little about yourself, your current online situation and how you learned of us too. We would like to do some research before returning the communication whenever possible.
Diamond Marketing Engagement is a trademark of ServusXchange, LLC.