Simply agree to take a short time (about 2 hours for the Basic Class and 3 hours for the Advanced Class) to learn these basic marketing principles.
Think of it another way, so many kids go to get a MBA for business without even knowing what type of company they will be a part of. Many of the first things they learn is marketing topics. Yet many contractors go into business first and skip this step all together. So all you need to do is realize you skipped an important step to growing any business and realize there are some classes just for your type of business to bring you forward, inexpensively and without much of a time commitment.
All our testimonials are mostly designed to help inspire you to further educate yourself. Of course we love hearing that we did a good job putting this all together.
So it all begins with you being excited, not intimidated and willing to give up just a few hours to learn for a lifetime of marketing benefits.