The Basic Class topics ensure the foundation of your marketing efforts help specifically your website itself. So many times people (owners and programmers) build a website they believe will bring them leads only to find out much later that the Search Engines are bypassing them entirely. We look to ensure you understand enough so the structure of your site looks to not only provide a text and graphical representation of what you do, but also enough so the search engines can understand what you do in order to be ranked for search placement.
The Advanced Class topics take it one step further by expanding on topics that are either extra for your website, or perhaps externally supporting your website. Testimonials are one example where they can help both your site for fresh content or consumer rankings depending on where they are obtained. Mapping, Video and Facebook Social Sharing are external topics that also can support your rankings.
Both the Basic and Advanced Classes combined are far less expensive to Lead Generation companies who mostly focus on short term opportunities while the classes are designed to guide you to ongoing long term quality reputation and direct to your website opportunities.