Owners, Office Staff and Programmers.
The Advanced Class is designed for contractors who have completed the Basic Class and are ready to take their website to the next level. It is assumed anyone taking the Advanced Class understands Search topics, Title Tags, Meta Descriptions, and Alt-Text for Images. All of these are introductory topics for SEO.
The Advanced Class is designed for contractors and office staff who want to create their own websites and be ready to start generating leads from day one. Or perhaps you already work with a programmer or website company and just wish to more proactively support the development efforts. Programmers too benefit from taking the classes since many tend to have learned websites and SEO technology from a generic perspective. The classes will help a programmer combine their technical skills with industry marketing concepts.