You will begin understanding marketing, branding, websites and how search results work.  You will learn how to have webpages titled to be indexed for consumers who may be looking for you. This includes indexing for text and images too.  This will be combined to give you a great introduced to the topic referred by many as SEO or Search Engine Optimization.  We will also introduce you to the structure of Content Writing specific to this industry.  All of this is not so intimidating as others may wish for you to feel about this critical marketing piece of your business.