The quality of the lead tends to be high since the prospect is interested in looking at their business as a businessman and not just as a tradesman. Finding someone who claims to be good as their trade is much easier than finding someone who wants to be a strong business with an emphasis of a particular trade. And even if we do not happen to work together, the lead always tends to be better once someone had an interest in improving whatever it is they do not know. And by default, you would have already been receptive to learning by going to a Markup & Profit Class, reading one or more of their books, or having an active engagement with them.