Two high powered presentations:
IBS 2026: Social Media Done On Your Own: Simple. Authentic. Affordable. Effective.
Social media is an essential business tool. But, too often, custom builders and remodelers outsource their efforts to marketers who lack industry insight, dive into platforms without a clear strategy, or simply don’t have the time needed to be effective. This session will reframe and simplify your social media approach through a hyper-focus on unique value proposition and consistent presentation of your brand. Gone is a passive checklist approach and bouncing around to the latest trends. We’ll look at industry-best, focused strategies from Facebook, Instagram, YouTube and more that can be done internally, affordability, and authentically to masterfully articulate your brand and attract future customers.
KBIS 2026: Allocate a Smaller Percentage of Gross Sales Towards Marketing as You Grow
Many businesses allocate a larger percentage of revenue towards the marketing budget as they plan to grow. Unfortunately, that is because most marketers base their business on quantity over quality. Being highly tactical and consistent with marketing activities will allow you to capture more quality leads while simultaneously lowering your marketing allocation.
Attendees will be walked through a checklist of topics, starting with understanding key metrics before deciding how to use any project content. Then, will learn how to organize and use content. Whether it is the owner, designer, project coordinator, or other field personnel, everyone needs to be consistent in the approach to using content for marketing purposes.
Kitchen & Bath Business 2025: Positioning Your Brand for AI Search Engine Success
Artificial Intelligence (AI) is evolving as fast as you are reading this article. What matters most to remodelers and designers is the many pros and cons associated with AI and its impact on search engines. A lot of the AI-oriented search topics may feel like a mystery to many. Yet there are easy ways to leverage search to see how AI technology views your company. There is a critical step you must take, starting today, in order to ensure AI properly presents your company specifics to prospects in the future.
KBIS 2025: Video Marketing: Properly Capture Projects for Company Branding
There is only one way to present your value proposition with emotion and passion, and that is through video. People read while hearing their own voice, yet video brings the message to your customers exactly how you want them to hear it. Professional videos are obviously the best choice but videos by smartphone can be quality driven too. Making videos is 50% of the marketing challenge, and how to use them to generate More Quality Leads is the other 50% of the marketing opportunity. Why create videos if no one will find them in the first place? Many fail to use their best projects and clients correctly when it comes to Video Marketing. We teach you how to get your best 24×7 salesforce to promote your business. Real examples from the industry are used to help educate and motivate you to taking advantage of a major competitive differentiator.
Kitchen & Bath Business 2024: Understanding the Google Core Algorithm Update
Without notice, in mid-August 2024, Google provided a Core Algorithm update to deliver on its mission to present helpful and reliable results for searchers. The internet is saturated with content, some of it blatantly plagiarized, some generated by Artificial Intelligence and some simply put together so haphazardly that it provides no relevant new information. In addition, too many people have gamed the system over the years (and gotten away with it) by focusing on search engine optimization (SEO) to get rankings and sales leads at all costs. Put simply, there are those who have been able to obtain more prospecting opportunities due to leveraging technology and those who use operational experience to gain an advantage. Designers and remodelers have a unique opportunity to position themselves for ranking strength simply by incorporating their client stories into their marketing strategies.
JLC 2023: Managing Expectations in These Challenging Times
Too many contractors assume that prospects know they are busy. Even without availability concerns, contractors assume potential customers understand inflationary pressures, supply chain constraints and labor challenges too. Finally, many contractors get distracted during the solicitation process without realizing how to take advantage with these challenges.
JLC 2023: Are You a Remodeler or a Builder?
Marketing is the backbone of your company’s future growth. Done right, it allows you to guide the direction of your business one to five years out. The challenge we are focusing upon here is the one where a contractor is a hybrid of being a remodeler and being a home builder. There are marketing strategies that overlap both business models, while there are others that are unique to each business model. For contractors who work in both realms, you have to maneuver carefully. Marketing will vary for each type of business, and a contractor needs to avoid following one-size-fits-all marketing tactics.