MyOnlineToolbox is the #1 online marketing education series for remodelers, builders and specialty contractors. Our marketing education helps contractors build a brand while learning to position for traditional search engine optimization (SEO) and emerging AI generative engine optimization (GEO). The intuitiveness of the classes is because we take all topics and use real construction-oriented companies as the examples – making it so much easier to embrace the topics. We do not treat marketing from just a technical perspective. We begin from an entrepreneurial perspective with a keen sense of long-term progression of your reputation and quality lead opportunities.
The co-founder of MyOnlineToolbox began his marketing journey more than 40 years ago by launching one of the early software companies serving the apparel manufacturing industry. The company achieved significant success, working with some of the largest international brands in a field where marketing is central to business growth and brand development.
Building on that experience, he later developed a rapid application development tool for Java. While the product itself was innovative and the marketing strategy highly effective, the timing of the launch proved challenging. Looking back, it became what we often call our “most successful failure”—a venture that provided invaluable lessons despite not achieving its full potential.
Those lessons helped pave the way for a third company that became an international success story. The business exceeded its original growth expectations, expanded well beyond the initial vision, and ultimately led to the successful sale of the co-founder’s ownership interest.
Today, those decades of experience—spanning startup launches, marketing innovation, business growth, setbacks, and successful exits—help shape the practical marketing education and guidance provided through MyOnlineToolbox.
Our journey into the construction industry began from a software perspective. Long before many of today’s leading construction management platforms existed, we were providing software solutions to contractors and remodelers across the country.
As our customer base grew, one unexpected event changed the direction of the company. We published a quarterly newsletter that was mailed to our clients, and in one issue we expressed a simple frustration: despite working with so many companies, we often knew very little about their businesses because many had little or no online marketing presence. We offered a few basic marketing suggestions and thought little of it.
The response was immediate. Contractors began calling and asking for advice. What started as a few conversations quickly evolved into a steady stream of consulting requests. Before long, more than 100 companies were paying us for marketing guidance—often investing more in consulting services than they were in our software.
To meet the growing demand, we needed a more efficient way to share what we were teaching. That led to the creation of our Basic Marketing Class. As clients implemented the material, they asked for deeper strategies and more advanced instruction, which led to the development of our Advanced Marketing Class.
Over the years, our clients have played a vital role in shaping these programs. Their questions, challenges, successes, and feedback have continuously helped us refine, expand, remove, and improve the content. In many ways, MyOnlineToolbox has been built alongside the contractors, remodelers, and builders we serve.
Our classes continue to evolve as marketing, technology, and consumer behavior change. We encourage anyone involved in a company’s marketing efforts to participate, whether you are the owner, manager, office administrator, salesperson, website programmer, content creator, or social media coordinator.
The classes are designed to provide a methodical, practical, and unbiased approach to marketing. Rather than focusing on the latest trends or promoting specific vendors, we concentrate on the fundamentals that help contractors, remodelers, and builders make informed marketing decisions. Our goal is to help every member of your team understand how their role contributes to building a stronger brand and a more effective marketing strategy.
Our founder remains actively involved in advancing marketing education throughout the construction industry. He is a frequent speaker at major industry conferences and events, a contributing writer for respected trade publications, and a sought-after guest for webinars, podcasts, and educational programs. His ongoing involvement helps ensure that MyOnlineToolbox stays connected to emerging trends while remaining grounded in proven marketing principles that deliver long-term results.
Thank you for your interest in learning more about us.
We look forward to you becoming a student of MyOnlineToolbox.