CMA Digital Content Marketing Award

MyOnlineToolbox received The Construction Marketing Association (CMA) 2018 Super Star Award for Website Marketing & Video Marketing (previously receiving the 2017 Digital Marketing & Content Marketing Award).

The CMA STAR awards recognize excellence in 16 marketing categories and 80 sub-categories including advertising, branding, website design, social media, brochures, new product launches, publicity, merchandising, trade shows, videos and integrated marketing campaigns.

The annual Construction Marketing STAR™ awards recognize and honor marketing excellence of construction industry professionals across a broad range of functional marketing disciplines. STAR and SUPERSTAR recognition are awarded for many categories.

The awards recognize companies, brands or individuals for marketing excellence with regional and national winners.

Judging criteria includes both execution and results.

Construction Marketing Association 2018 Star Award Winner
Construction Marketing Association 2017 Star Award Winner

“MyOnlineToolbox was recognized as the winner for two categories in the construction industry, one being Digital Marketing for Websites for Remodelers and the other being Video Marketing for Builders and Remodelers,” states Neil M. Brown, CMA Chairman. “The CMA STAR Awards showcase the very best in marketing, effectiveness and creative execution.”

Our application for judging combined the Basic Marketing & SEO Education and Advanced Marketing & SEO Education series along with our Diamond Marketing Engagement program.   For the Digital Marketing for Websites for Contractors Award, we used image transformations such as this Remodeling Website to demonstrate how contractors can dramatically enhance their image.  For this example, the remodeler never had a project completely documented including a story, pictures and customer review video.  For the Video Marketing for Builders and Remodelers Award, we used examples such as this Remodeling and New Home Builder website where the contractor has matured to a point of capturing the best of their work using Video, then optimizing those videos for dedicated webpages to help Get More Quality Leads.  Probably the most difficult part of the competition process is deciding which examples to use since we have so many to show.

“MyOnlineToolbox’s mission is to help contractors grow their business with more quality leads.  It is so exciting to be recognized as a leading innovator multiple times to help those in the construction and remodeling industry obtain more lead generating opportunities to their website.  It is pretty exciting to get a Digital Content Marketing Award in 2017 and follow up with multiple awards in 2018.  Our overall objective is to educate, plan and motivate the contracting industry to excel with their marketing objectives. We are honored to achieve the acknowledgement and look forward to helping any company, from start-up to an established business grow even more with more quality leads.”

Brian Javeline, MyOnlineToolbox