You contacted a website company to create a new lead generating source for your business. Then they guided you here. Why?
MyOnlineToolbox makes you become a better customer for a website company.
Many times people approach a website company thinking they can easily create leads simply by you writing a check. Other times you may have unrealistic costs in mind. Other times you may have unrealistic expectations towards the lead generation results.
Then there are times when the website company is sensing you are a not a great fit and feels comfortable simply passing you on to another alternative. There are many reasons why you may not be a great fit. .
The website company wants you to have a better understanding of various topics.
You see, a website company can create a site with little input from their customer. They can make a nicer site when they get good input from their customer. And they can create an even better marketing opportunity when the customer provides good content in a strategic manner allowing the website company to really shine.
The results of you providing good content are better achieved when you are motivated. People tend to be more motivated when they understand the reasons why they are being asked of something. That is where MyOnlineToolbox helps.
Website programmers want to go fast, do a good job, and of course make money too.
Guiding you on website specifics and chasing you for files and descriptions of those files and a host of other topics is simply a royal pain. Maybe a website company will say they can do what MyOnlineToolbox can do, but the reality is, NO THEY CAN NOT! We help educate and prep you better than anyone in the industry. A smart programmer knows they much rather have a customer packaged as good as possible before making a call to them. We can make that happen for just a few hundred dollars. The results with any programmer will be more superior when you understand online marketing BEFORE getting started. It is an intangible competitive advantage in a market that is usually so weak at marketing.
Will MyOnlineToolbox build me a website?
Heck no, we wouldn’t touch it with a 10 foot poll. Not that we can not do it, but then we would take away from what we do best. Think of us like an educating architect who wants to then get the best remodeling or building contractor. Let the programmers program, and let the educators and planners both educate and plan.
We are in this together special.
You need to understand just a little about online marketing to allow a programmer to be the best they can be. They want to do a good job and they deserve to make a profit at one of the most important topics for your future success. MyOnlineToolbox offers Basic Education (to get a website going with SEO), Advanced Education (for the many topics external to a website such as Facebook and YouTube) and a Marketing Plan (for those who are ready to make a strong investment for their future). We want to help kick start your efforts by providing the Advanced Class (normally $479) FOR FREE when you purchase the Basic Class ($379). Greatest short term and long term investment you can make for your marketing efforts. Just one price and no recurring fees.
What is the actual website cost?
That is a good question. We have seen sites cost less that 1K and more than 10K. It is a very subjective topic and depends on things like how many service pages you need, how many location pages, how many portfolio pages, and how flamboyant of a website you need. Either way, with a few hundred dollars and less than a half day focus on education, you will know what you want and organize yourself so much better. Speak to the website company and tell them you are first taking online marketing education and going to organize yourself better. You will be glad you did so.
Every contractor’s website should be a lead generation machine.
Unfortunately too many contractor websites are more promotional than one that helps them get more quality leads. Many times this is not the fault of the website company, since it started with unrealistic expectations from the customer before the website company got started. The website company honestly wants to do a good job, but sometimes explaining the cold hard facts will be viewed as a sales pitch of some sort.
A little focused education and preparation is a world of difference.
MyOnlineToolbox wants to help you be more successful with your relationship with your website company, via a combination of either Education and/or Strategy. We do not replace a website company, but rather we supplement their efforts.
Summary of options to be ready to build a website.
MyOnlineToolbox offers multiple inexpensive options to help a contractor learn Basic and Advanced concepts of marketing a contractor website with a focus on SEO (Search Engine Optimization). There are hundreds of SEO topics one can talk about, but the reality is, a contractor only needs to embrace a few dozen concepts to generate leads. And that is what it is all about – generating Free Quality Leads to your own contractor website over an extended period of time. Having this industry targeted education will make it so more advantageous working with your website company. It’s a win-win for you and them.
What if I need more than a website such as a real complete Marketing Vision?
For those looking to turn it up a notch, MyOnlineToolbox offers Diamond Marketing Planning (under certain circumstances) to help you methodically structure your content and hand it to your website company on a silver platter. It adds a little extra time and costs to final website development, but the results are absolutely much better when your website company can focus on being just that – your website developer. This is even a bigger win-win for you and them.
Feel free to Contact Us before making any commitments and we will steer you in the right direction, and you will be in a much better direction for any website company, including working better with the people who referred you to us.