Mission Statement
Our mission is to help Remodelers, Builders, and Specialty Contractors create sustainable growth by generating more qualified leads, strengthening their brand, and building a long-term marketing foundation for success.
Marketing is one of the most important functions in any business, yet many contractors are expected to manage it without formal education or training. At the same time, the decisions they make today can directly impact the opportunities, revenue, and stability of their company for years to come.
That is why we created industry-specific virtual marketing education. Our classes simplify complex marketing topics and provide a practical, unbiased roadmap for understanding branding, content creation, traditional search engine optimization (SEO), emerging AI generative engine optimization (GEO), social media, websites, lead generation, and long-term marketing strategy. We empower contractors with the knowledge and confidence to make smarter marketing decisions, avoid costly mistakes, and create a consistent flow of opportunities that support lasting business growth.
Company History
ServusXchange, LLC. is a U.S. corporation founded in 2005 and based in Pompano Beach, Florida. The Company was co-founded by Mr. Brian Javeline, MyOnlineToolbox’s President. Brian along with other industry veterans including Philip Tonks of PMI Remodeling Repairs started ServusXchange, LLC., originated as a spin-off operation of Accelerated Computer Technologies, Inc. (ACT), a U.S. corporation also based in Florida and founded in 1986.
ACT was a software developer that specialized in server and Internet-based solutions. In 2003, ACT spun its Investment Café operations, an Internet-based solution specializing in private equity, into a separate business entity. ACT began startup operations of ServusXchange in March 2005, similarly to how it successfully formed Investment Café.
Mr. Javeline leveraged his ownership in ACT to provide the infrastructure requirements. Mr. Tonks leveraged his ownership in a remodeling company to begin creating a beta testing community for an online business application.
The software side of the business was thriving when Brian began informally helping contractors build their first websites and improve lead generation from their existing online presence. What started as occasional guidance quickly gained momentum. Without any advertising or promotion, more than 100 contractors sought his consulting expertise.
This unexpected demand revealed a significant gap in the industry: contractors were eager to improve their marketing but had limited access to practical, industry-specific education. Recognizing this opportunity, Brian envisioned a structured online training program that would methodically guide Remodelers, Builders, and Specialty Contractors through the fundamentals of marketing, website development, branding, and search engine optimization.
Rather than continuing to scale a traditional consulting practice, he focused on creating an educational platform that could help hundreds—and eventually thousands—of contractors develop the skills needed to build their brand, generate leads, and make informed marketing decisions.
The initial program was met with tremendous enthusiasm. Within just six months, members were asking for more advanced instruction and deeper marketing strategies. In response, the curriculum expanded into two comprehensive learning paths: the Basic Marketing Education Series and the Advanced Marketing Education Series, creating a more complete roadmap for contractors seeking long-term marketing success.
As demand for deeper guidance increased, the company expanded its services to include limited Marketing Planning engagements. These customized plans help contractors define their business objectives, clarify their marketing strategy, and create a roadmap for achieving sustainable growth.
All products and services are branded under MyOnlineToolbox.
Learn even more About MyOnlineToolbox here.