Marketing Construction Contractor Plan Website Leads

A Growth Strategy for More Quality Leads. We start by developing a long-term marketing strategy built to last for years. From there, we execute a focused plan for the year ahead and continually refine it as results and conditions evolve.

The Diamond Marketing Engagement™ is not for everyone. It’s designed for businesses that are serious about marketing success—particularly their online presence. This is an active, collaborative process. We work alongside you as a part-time Chief Marketing Officer, building a clear, structured marketing plan that organizes your services, target markets, and competitive landscape. From there, we determine how to enhance or rebuild your website and guide every supporting strategy needed to create a strong, long-term brand that consistently delivers higher-quality leads.

frequently asked questions

What are challenges for contractors to build an online identity to get website leads?

A lack of foundational marketing understanding
The most obvious challenge is a basic misunderstanding of marketing principles. The lead-generation opportunity is enormous, yet many contractors fail to embrace marketing as a core business function. Too often, the focus is placed solely on website traffic, rather than on generating high-quality, localized leads within a specific service radius.

Overreliance on third-party lead platforms
The sheer number of lead-generation and advertising companies—HomeAdvisor (formerly Service Magic), Angie’s List, Houzz, and others—exists for one reason: contractors are not being found on their own. The upside? Their presence proves there are customers actively searching. The downside? Contractors are paying to rent visibility instead of owning it. The best long-term strategy is ensuring the nucleus of search visibility is your own website.

Websites not built with lead generation as the primary goal
Many contractors launch a website without clearly defining its core objectives.

Hiring marketers who don’t understand the trade
Contractors often hire individuals or agencies that claim marketing or SEO expertise but lack experience in the trades. Construction, remodeling, and home services have nuances that generic marketing simply doesn’t address.

Little to no proactive strategy or communication
In many cases, there are few updates, little transparency, and no clear plan. A real marketing strategy goes far beyond social media posts or minor keyword tweaks—it requires fresh content, ongoing optimization, and intentional direction.

Marketers who understand technology—but not business growth
Many providers can talk analytics, layouts, and buzzwords, but lack real-world business experience. Growing a contractor’s business requires more than a website—it demands understanding phone etiquette, follow-ups, trust-building, operations, and business literacy. We’ve built companies from zero—no credibility, no website, no systems—to multi-million-dollar operations. That perspective matters.

A failure to understand true competition
Ignoring this places a company at a disadvantage from the start.

The real issue: lack of marketing strategy
While listed last, this is the most critical issue. Most contractors aren’t missing effort—they’re missing strategy. The right education, structure, and organization can permanently change the trajectory of a business.

Who is this for & how can MyOnlineToolbox help?

Are you an individual business owner? We walk you through the steps. While we are organizing the planning you are also learning. The result is that you, your office staff, your outside programmer and/or firm are all in sync with your efforts for years to come. It really isn’t that hard after you understand the plan, the execution strategy and the continued follow-up that must be done.
Are you an organization or company providing products or services to contractors? Many just partner with Lead Generation companies and advertising firms to give a Free Listing, or some token discount. Does this really help a contractor grow their business over the long term? Does it really add value to your relationship? We help your customers and members learn marketing, embrace it, plan and understand how they or someone else can build their online identity. Sure, contractors may still jump on the Lead Generation bandwagon, but that is just another random item on the checklist of things to try - but it is not critical for long term marketing results. Let’s face it, many contractors need marketing education since so many have truly never focused on this business area. As an organization or company looking for a contractor’s long-term success, you know a little education can go a long way. We address the individual business owner’s needs as mentioned above, on your behalf. With long-term success comes repeat purchasing and membership renewals. And we include you in the process so everyone shares the success.

Just to make sure, will you work with my programming resources?

In most cases Yes. Many contractors have an individual or a company that doesn’t directly compete with MyOnlineToolbox and that makes it much easier to work with them. But in some cases a contractor may be with a firm that really didn’t have a proactive approach to general marketing independent of website marketing. We are not looking to help their business grow with every one of our trade secrets but realize a piece of helping our customers will obviously help their business. Certain items are Copyright protected and we need to agree to the specifics that are for you, and what is just for them to have to do their job.
Most companies view a website SEO marketing company as a marketing firm, and usually that is far from the truth. There is only so much a website SEO marketing company can do, especially for the price they charge and the time they are given to implement their work. We are helping you with a real plan based on many criteria that allows you to proactively achieve and maintain a marketing advantage. The vast majority of website SEO marketing companies haven’t been trained, or do not have the time and resources to proactively plan the sustained approach.

What makes us different?

There is so much to say so forgive all the details, but this is where we must brag since that is what you want to make this decision.

We bring experience, trust, professionalism, along with unmatched diversity and results.

Our contractor testimonials are based on success and knowledge.
We have mastered the principles and communicate effectively, to a point where our MyOnlineToolbox YouTube channel now has over 70,000 views.
We do not just view marketing as a passive concept. Just imagine what it took to get MyOnlineToolbox to originally receive a Dell Top 10 Innovator Award for Contractors (in conjunction with the NFIB - National Federation of Independent Business) during the foundation of our business.
And if an award by Dell is not impressive, perhaps you will be impressed that we obtained a Forbes Most Promising Opportunity in the Contracting Industry that included marketing, financing, and everything else that goes along with getting reviewed.
Equally impressive was us marketing ourselves to be featured in Entrepreneur Magazine for Retooling the Home Remodeling Industry.
Being able to articulate and express complex issues in easy-to-understand reading is critical, which is why we were a Contributing Author for Fast Company Magazine.
We recently won a CMA (Construction Marketing Association) Digital Content Marketing Super Star Award.
We provide the industry’s leading Online Education Series for Marketing and SEO including Free Contractor Marketing & Website Education, Basic Contractor Website SEO Marketing Education, and Advanced Website SEO & Social Marketing Education.
We have provided countless Educational Webinars that have been successful based on the explicit way we explain many topics in a short time frame such as this 15 Free Contractor Website Ideas in 20 Minutes.
We know what it takes to market via a website a contractor’s current work for quality leads for life.
We understand what a real competitive analysis is when it comes to positioning your business to be different. Being better is a perception and being different is based on really understanding who your competitors are. Remember, when it comes to leads there are two competitors including Lead Generation and Advertising Companies and other contractors.
We engage on popular industry forums such as the Construction Business Owner’s Group sponsored by Markup & Profit and are regularly a Top Contributor.
We have educated the industry at prestigious gatherings such as our How Contractors Can Use Online Marketing presentation at the National Association of Remodeling Industry (www.NARI.org) Spring Meeting.
We understand there is a difference between Sales versus Marketing, where most really are focused on sales.
While most of our competitors will promote a quick fix to wanting leads, we are the undisputed leader in educating how the Lead Generation Industry works, and how a contractor can learn the Lead Generation Tactics for long term quality leads. We believe in you positioning for Growing Your Business with More Quality Leads for a long period of time.
And more … yes, there is more, just Google our name and you will find countless references.

How long of a commitment?

Three months to one year allocating between 4 hours and no more than 8 hours of dedicated time per month.
The initial commitment is focused on the Marketing Planning and Strategy and that lasts usually a few months.
Then, after the Marketing Plan is delivered, we will stay with you to help support the implementation strategy. This usually includes either working directly with the owner who may be doing their own website, or possibly working with your spouse or office staff, or working with an independent programmer, or even working with one of the website companies we refer you too.
The objective is mostly to ensure you are clear about having an ongoing plan while also knowing you have backup strategy support to be used as needed.

How much does it cost?

Special Note: This section tends to be where a lot of our competitors gravitate to figure out how we do so well in the industry, so forgive us in advance if we give you just enough to contact us. Remember, most of our competitors will not want you to believe in a Marketing Plan and many others would not know how to provide you one that was cost effective as a separate step in your Marketing Strategy.

Are you an individual business owner? Between $2,750 and $4,350 for approximately a 30 to 45 Day Commitment which includes the Marketing Plan and access to the Basic and Advanced Classes. Many times people will ask us to also include the price of a new website, and that we will gladly provide after talking with you. There are variables such as the number of services you provide, your target geography, whether you already have content available to spearhead the development and some other factors that are easier to verbalize.
Are you an organization or company selling to contractors? Our relationship is formed based on the estimated number who will take advantage of the service; and be afforded access to our educational series and the time frame too. Every one of your customers (contractors and distributors) will receive between $4,350 to $20,000 in marketing value (depending on whether we are just creating a plan, creating a plan with website updates, or possibly creating a plan and a brand new website). Our objective is to help your members and customers grow their business and stay in business and become repeat purchasing customers. We will provide a mutually acceptable value proposition once we know the number of target companies.

What is the value proposition?

Call up any Lead Generation or Advertising company and ask them what it costs to have a few key services and locations advertised. You will hear everything from a few hundred dollars to a few thousand dollars for just a few months. This is nothing other than short-term advertising while everything we will do is for lifelong marketing strategy. That value is for you to decide.
Look at whatever you have spent with your current website company and just ask yourself “why did I even bother to read this entire MyOnlineToolbox post?”. What has been lost in the time it took you to reach this point? One will never know and all we want to do is change your direction in how you have gone about the process of marketing.
How will you feel when you become so proactive (and not reactive) with contractor marketing and website SEO topics like so many of these contractor marketing testimonials?

The Value is you will be filling a massive void in order to achieve long lasting business growth and profitability. So many go to school to get a MBA Degree not knowing what business they will go into after graduation. And one of the key topics emphasized getting a MBA is Marketing. But so many contractors start a business without really embracing Marketing from the start. So the Value Proposition is filling the void of understanding Marketing while also having a sustainable plan of action to getting More Quality Leads for a lifetime.

I am ready, so where do I sign up?

This offer is specialized and not for everyone. Unlike other areas of the MyOnlineToolbox products and services, we do not just allow a sign up without us first talking.
There are reasons why we may not take you on as a Marketing Planning client such as a Conflict of Interest with another customer of ours. When this happens, we will provide an alternative consideration which we will verbalize (which is intentionally omitted for competitive reasons).
So please contact MyOnlineToolbox now and just fill in some information in the Question Section and reference the Diamond Marketing Engagement, and tell us a little about yourself, your current online situation and how you learned of us too. We would like to do some research before returning the communication whenever possible.

Diamond Marketing Engagement is a trademark of ServusXchange, LLC.

A Marketing Plan & On-going Consulting

frequently asked questions