Many companies such as TN Miller featured here, have been able to be successful over a long period of time with a content heavy website.
TN Miller originally took the approach to learn a little about marketing and website SEO through the Basic Class and Advanced Class. They also had a Marketing Plan to help them create a more strategic relationship with their website company.
Time went by and the original programming company was no longer willing to service the website. A few more programmers came and went as time passed. The technology also became outdated.
Disclaimer: Certain operational details are omitted to protect the contractor’s business strategy.
We needed to go through every single website page and decide the content that would be kept, what would be replaced and what would be added new.
Changing content was a major undertaking since we needed to basically rewrite the entire story. It simply is not easy deciding which older content is still relevant versus the newer content that usually has a better cosmetic appeal. We needed to create a clear separation of the Remodeling services from the Builder services. Some service areas were discontinued, while a few were added. From there we needed to focus on SEO topics.
A big challenge was to ensure TN Miller can organize a massive amount of content. While having a lot of projects to expose, it is difficult to decide on the best content, and what order that content should be displayed. The goal was to show TN Miller is simply the best choice for Building and Remodeling homes in their service area – and that has been accomplished.