Grow Your Business With More Quality Leads

A website is a critical component to your marketing, both from an image perspective and also a lead generation opportunity.

Background

Many companies such as Jennifer James featured here, have been able to be successful over an extended period of time by taking marketing to the next level. The owner learned the long way with her first remodeling company. She first had a website that was an online postcard. It did nothing to help grow the business. Then she upgraded the website to help generate leads. Growth continued, and then a couple of years later, a new mature website was created to have a technical and cosmetic advantage. About five more years passed and the company continued to grow exponentially so yet another new website was built to maintain the competitive advantage.

Almost ten years passed since the owner took the Basic Marketing & Website SEO Class and Advanced Marketing & Website SEO Class. The one advantage maintained since all that time was never forgetting what it took to create a marketing machine.

It was now time to build a new Luxury Design company, and she took all that she learned to have a top-notch representation to announced her new business.

Disclaimer: Certain operational details are omitted to protect the contractor’s business strategy.

Remodeler builds Jennifer James Design Studio

Marketing Strategy

The goal was simple, and that was to demonstrate a strong commitment to the new business. Jennifer James wanted to ensure the community sees the business not just as Designer, but a Luxury Designer. They wanted to ensure consumers understood there was a physical location to visit, not just working from home. They wanted to make sure consumers appreciated the strong reputation the proceeded the new business.

Website Strategy

There was a keen focus on accumulating and organizing content so that everything could be launched at the same time. Not just the website and its Search Engine Optimization components. But also, the Google Profile along with Facebook, Instagram and YouTube too.

Co-Marketing for Remodelers Builders and Specialty Contractors

Linking is a powerful way to gain credibility to your website. It is technically an easy topic, but more of a strategy since it requires two companies to truly care about each other’s success.

Jennifer James was the designer for a project involving a remodeling contractor. Once the project was completed, a new webpage was created on the Jennifer James website, located inside its Portfolio Pages and titled “Effortless Kitchen Design”. When reading the content of that page, one will find the following text, “IN EUGENE’S COBURG ROAD NEIGHBORHOOD, this kitchen remodel reflects the best of thoughtful kitchen design—where color, cabinetry, and convenience work in harmony. Built by one of our trusted contractor partners, the space features a modern palette and curated materials that bring design-forward living into the everyday.”

Clicking on the “contractor partners” will bring you to the dedicated page for the remodeler. The remodeler’s webpage also references Jennifer James as the designer, and links back to the Jennifer James project page. In essence, both companies tell the story as it relates to their business, while acknowledging the other business’s participation.

Tying Everything Together

Jennifer James began incorporating advanced marketing strategies immediately upon launching the business. Many may feel it is better to just wait for things to be just right. Jennifer James has taken the approach to doing the best they can with their marketing at every opportunity. Whether it was at the initial launch of their business, or, maximizing projects as soon as they come, Jennifer James has its marketing efforts many years ahead of the business.

“Thanks MyOnlineToolbox for being a part of our new luxury design studio. I started around 2015 learning marketing with the classes when our company was just looking for nothing more than leads. Time passed, our company grew, then we had to redo our marketing with a focus on More Quality Leads, your motto. Now, years later, I have branched off to a passion in design, and now the 1st version of my new business is the perfect representation of the type of clients I am looking to work with. Thanks for the education and guidance.”

Jennifer Castile, Jennifer James Inc., Oregon

View More Case Studies

What else can I get for Free?

We have over four hundred videos for varying subjects, including past webinars that were recorded too. They are best found on the MyOnlineToolbox YouTube channel. When you go there ensure to Subscribe to the Channel so that you are alerted when new videos are posted. Or feel free to simply Like the Free MyOnlineToolbox Facebook Page, instead of YouTube, whichever social medium you favor. Finally, you can follow us on the MyOnlineToolbox Instagram Page for featured projects showing the best of ongoing marketing efforts by your peers.

Can you help us build a website?

Absolutely. But there are many ways that we can do so depending on where you are in your business growth.

You must be a student of both the Basic Class and Advanced Class for us to assist in any capacity.

Some people are building their own website on their own and want simple guidance. Some people have a website that doesn’t seem to be performing well but perhaps can be salvaged with just some entry level marketing guidance. Some others have a nice start so they desire to turn it up a notch with the next level of marketing guidance. Others are looking to work with a dedicated construction- oriented website company and we can guide you in the right direction too. However, our approach is so different since we don't just give out names for many reasons, and mostly because programming companies tend to target specific types of contracting clients based on size, complexity and investment for marketing. We don't want to waste your time or their time if it is not a right fit. It's like saying you want a car but have not stated you are looking for a Kia, Ford, Mercedes or Lamborghini. Yes, they all may get from point A to Z, but there is a big difference and we can help you best decide.

Then there are those who are looking to have a thorough plan in place that encompasses a strategy for your services, locations, competition and growth. These companies, subject to our interview policies, engage us for a Strategic Marketing Plan that includes both the Education Classes as part of our Diamond Marketing Engagement.

What is the difference between the Basic & Advanced Education Class?

The Basic Class topics ensure the foundation of your marketing efforts help specifically your website itself. So many times people (owners and programmers) build a website they believe will bring them leads only to find out much later that the Search Engines are bypassing them entirely. We look to ensure you understand enough so the structure of your site looks to not only provide a text and graphical representation of what you do, but also enough so the search engines can understand what you do in order to be ranked for search placement.

The Advanced Class topics take it one step further by expanding on topics that are either extra for your website, or perhaps externally supporting your website. Testimonials are one example where they can help both your site for fresh content or consumer rankings depending on where they are obtained. Mapping, Video and Facebook Social Sharing are external topics that also can support your rankings.

Both the Basic and Advanced Classes combined are far less expensive to Lead Generation companies who mostly focus on short term opportunities while the classes are designed to guide you to ongoing long term quality reputation and direct to your website opportunities.

What is something so hard working with people like me?

Too many owners, programmers and social folk create a very short-term solution regarding their marketing efforts. Yet this is one of your most critical components to long term success. Too many view a website passively while we are so much more successful when a businessperson realizes that marketing is an important aspect to any business, and the website is a piece of marketing.

A simple analogy is deciding on a pen, paper, word processor or even chalk, none of it matters if you do not know how to write.

It is hard when someone really doesn’t believe in marketing, so that is the challenge that is hard for us. But once you realize that while there may be shortcuts to getting found online, the smart move is to position for quality opportunities over a sustained period of time. That requires just a limited amount of marketing and website education.

Will you review my website?

Most likely, but you must be a student of both the Basic Class and Advanced Class for us to assist in any capacity.

Upon being registered for both classes, we will then require a minimum consulting engagement.

We could easily stay here all day responding to inquiries such as “I have a new website, please tell me what do you think?”. We do not want to be impolite, but if you want Free opinions then please go to the forums where many of your peers will throw random ideas your way.

We prefer to give suggestions when like any business, there is a vested reason to do so. Keep in mind that we already have tons of Free suggestions at a generic contracting level so anything more deserves to be based on you being a customer, even if that is with the basic class, a very inexpensive option to be connected to us.

Feel free to first contact us to clarify this topic, and remember it will be helpful to tell us the main reason behind your inquiry. Most would not be asking if the site was performing as it should from a consistent and quality driven lead opportunity perspective.

What specific service do you sell?

We intentionally like to ensure you know the difference of products we sell (available anytime by anyone) and service we provide (under certain circumstances).

We sell Marketing Education Classes, both Basic & Advanced. They are perfect for company owners. They greatly help programmers who are good at website development but are not good at website marketing which is an entirely different subject matter. They work well for social marketers who may be proficient with technologies such as Facebook, Instagram and YouTube but they are not proficient with industry specific topics.

We provide a consulting service, on a limited basis, and after we talk to you for those who are looking to be very strategic with their Marketing Planning. This includes reviewing existing websites and all the Branding and SEO topics that surround the website. Sometimes an existing website can be upgraded and sometimes a brand-new website will be needed. Sometimes we can use your same resources and sometimes we need to replace the existing resources. You must be ready to participate in this endeavor.

Do I really need a Marketing Plan before creating a website?

Technically everyone needs a plan in some fashion or then you have no way of organizing the process for success. Going through the Basic & Advanced Classes could at least reduce the risk of avoiding the most common mistakes when launching a new website.

Most desire to get a website going as fast and inexpensive as possible. Many will feel intimidation for the extra time and money required or even perhaps there is simply no understanding about marketing and subsequent strategies.

The answer is Yes you should have a Marketing Plan. No, you do not need a Marketing Plan but you will make better strides by taking our classes.

The Basic & Advanced Classes will at least give you a stronger direction to enhancing your own branding, website development, or working better with your website programmer. In other words, the classes can help supplement your Marketing Planning by clearly understanding the direction you need to go.

How can I be more successful like the many testimonials and Case Studies?

Simply agree to take a short time to learn these industry specific Brand Marketing and Website SEO principles.

So many get a MBA for business without knowing what type of company they will be a part of. Many of the first things they learn is marketing topics. Yet many contractors go into business first and skip this step all together. All you need to do is realize you skipped an important step to growing any business and realize there are some classes just for your type of business to bring you forward, inexpensively and without much of a time commitment.

All our testimonials are mostly designed to help inspire you to further educate yourself. .

It all begins with you being excited, not intimidated and willing to give up just a few days to learn a lifetime of marketing benefits.