Many companies such as Vanguard Home Designs featured here, have been able to be successful over a period of time by taking marketing to the next level. First they concentrated on getting found in the first place by creating enough content to be indexed and found by the search engines. Then after the business grew they created a brand new website to be more cosmetically appealing for all the different devices including desktop, tablet and smartphone.
The owner initially took the approach to create his first website on his own learning from the Basic Marketing & Website SEO Class and Advanced Marketing & Website SEO Class. He did quite well until he grew to a point where it was time to refresh the image and focus on maintaining his strong ranking position.
Then he decided before engaging with a website company to take over the development that he would create his first Marketing Plan to help have a more strategic idea what else can be added to get more quality leads.
Disclaimer: Certain operational details are omitted to protect the contractor’s business strategy.
When upgrading the website we first re-organized all the content to focus on all specifics that a consumer may search for. As an example, Vanguard is a leading Window Replacement Contractor and there are options for all types of windows such as Double Hung Windows, Picture Windows, Bay Windows and more.
We were able to do very well with all the SEO topics surrounding pages such as this one shown here. In this situation the contractor is featuring a window replacement job he did. But there is a way to further optimize your website as we go on to explain.
Linking is a powerful way to gain credibility to your website. So Vanguard partnered with their supplier, Great Lakes Window, one of the most respected replacement window brands in the U.S.A. In this image you see a reference to the company using their Logo as well as some wording. But there is more important information pertaining to the co-marketing.