Many companies, such as Prime Home Construction featured here, have been able to be successful over a period of time with an unimpressive and under-performing website due to networking and referral sales. This successful family owned company was in business for just over ten years when they decided it was time to have their website expanded for lead generation efforts.
Prime Home Construction actually had a nice WordPress oriented website; however the marketing topics were simply not being implemented properly. The owner first took the approach that perhaps he could work on his website himself and he learned a little about marketing and website SEO through the Basic Class.
He tried a little on his own but then got distracted with normal business activities. Taking the class was a marketing catalyst and nothing was lost since then he decided to simply take the Advanced Class and also created a Marketing Plan to help them create a more strategic relationship with a new website programming company to work on their existing website.
Disclaimer: Certain operational details are omitted to protect the contractor’s business strategy.
There were many challenges for this contractor’s website so we first re-organized the entire site to separate the services as well as the specific locations Prime Home Construction wished to target. All of it was intermixed and there was no clear focus.
The website was basically an online business card, and in a short time of working with MyOnlineToolbox and the new website programming company, we were able to see major results, such as the statistics shown here. The first number you see for the keywords shown was the current ranking, while the second number was the increase over the lifetime average. These major increments were seen in less than three months of upgrading the website that was in existence for many years.
As part of the process, we educated the company how to also get external reviews that are associated to the company, and also help with website marketing objectives.
Unfortunately Prime Home Construction was originally not proactive when it came to getting customer reviews, so part of the process was to assist them in getting the reviews and ensuring they expand on either the website or also inclusive for Google Reviews. And they were doing a great job in a very short period of time.
