Upgrade Your Contractor Website
with a Marketing
Plan & SEO Strategy

Grow Your Business With More Quality Leads

A website is a critical component to your marketing, both from an image perspective and also a lead generation opportunity.
Background

Marketing Plan CoachingMany companies such as Razzano Homes & Remodelers featured here, have been able to be successful over a period of time with an unimpressive and under-performing website due to networking and referral sales. This successful entrepreneur was in business for just under ten years when he decided it was time to have his image match his capabilities as well as expand his lead generation efforts.

Razzano Homes & Remodelers took the approach to learn a little about marketing and website SEO through the Basic Class and Advanced Class. They also had a Marketing Plan to help them create a more strategic relationship with their website company.

Disclaimer: Certain operational details are omitted to protect the contractor’s business strategy.

Marketing Strategy

When upgrading the website we first decided the approach was to focus simultaneously on Razzano Homes & Remodelers promoting a top notch professional image while also enhancing its lead generation efforts.

Website Strategy

From there the contractor website marketing strategy is to focus on lead generation for the Residential Remodeling side of his construction business. The pages need to be built to elaborate on the individual services as shown below. This is one of the first steps where Search Engine Optimization, otherwise known as SEO begins to take form.

A big challenge was to ensure Razzano projects a classy image to compete with much a larger firm that has a massive marketing budget. Positioning for the second best alternative is many times a great strategy when a local firm may simply have their price ranges be viewed as out of reach for many others. The goal was to show Razzano Homes & Remodelers is the first choice to be compared to against this bigger firm, or simply the #1 choice for everyone else.

Tying Everything Together

Combining a little education and a marketing strategy plan results in a website that is designed to help Razzano Homes & Remodelers enhance their image while simultaneously building their quality lead generation efforts for many years to come.

“Let me just start off by saying WOW! We are a remodeling contractor in Upstate New York who was referred to MyOnlineToolbox from another industry consultant. Our contact said the toolbox was the best so I reluctantly called but I’m glad I did. The classes are very informative. We have since rebuilt our website www.BuildItToLast.com with another resource referred by MyOnlineToolbox. The website looks amazing and we are working with the MyOnlineToolbox Diamond Marketing relationship as the driver for strategy. We are already seeing increases in our google rankings with our SEO topics. Thank you and I look forward to continuing to work together.”

Dan R., Razzano Homes & Remodeling, New York

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  • What else can I get for Free?
    • We have over one hundred videos for varying subjects including many webinars that were recorded too.  The MyOnlineToolbox YouTube channel has over 60,000 views on many marketing topics and is available to you for Free.  When you go there ensure to Subscribe to the Channel so that you are alerted when new videos are posted.

  • Can you help us build a website?
    • Absolutely. But there are many ways that we can do so depending on where you are in your business growth.

      Some people are building their own website on their own and want to do things as inexpensive as possible so we have a lot of Free Videos that are self help oriented as mentioned in the above answer.

      Some people have a website that doesn’t seem to be performing well but perhaps can be salvaged with just some entry level marketing so we offer a Basic Marketing & Website SEO Education Class.

      Some others have a nice start so they desire to turn it up a notch with the next level of marketing so we offer an Advanced Marketing & Website SEO Education Class.

      And perhaps you are looking to work with a dedicated contractor website company and we can guide you in the right direction too. However, our approach is so different since we don’t just give out names for many reasons, and mostly because programming companies tend to target specific types of contracting clients based on size, complexity and investment for marketing. We don’t want to waste your time or their time if it is not a right fit.  It’s like saying you want a car but have not stated you are looking for a Kia, Ford, Mercedes or Lamborghini.  Yes, they all may get from point A to Z, but there is a big difference and we can help you best decide.

      Then there are those who are looking to have a thorough plan in place that encompasses a strategy for your services, locations, competition and growth. These companies, subject to our interview policies, engage us for a Strategic Marketing Plan that includes both the Education Classes as part of our Diamond Marketing Engagement.

  • What is the difference between the Basic & Advanced Education Class?
    • The Basic Class topics ensure the foundation of your marketing efforts help specifically your website itself. So many times people (owners and programmers) build a website they believe will bring them leads only to find out much later that the Search Engines are bypassing them entirely. We look to ensure you understand enough so the structure of your site looks to not only provide a text and graphical representation of what you do, but also enough so the search engines can understand what you do in order to be ranked for search placement.

      The Advanced Class topics take it one step further by expanding on topics that are either extra for your website, or perhaps externally supporting your website. Testimonials are one example where they can help both your site for fresh content or consumer rankings depending on where they are obtained. Mapping, Video and Facebook Social Sharing are external topics that also can support your rankings.

      Both the Basic and Advanced Classes combined are far less expensive to Lead Generation companies who mostly focus on short term opportunities while the classes are designed to guide you to ongoing long term quality reputation and direct to your website opportunities.

  • What is something so hard working with people like me?
    • Unfortunately too many contractors look to create a very short term solution regarding their website. Yet this is one of your most critical components to long term success. Too many view a website passively while we are so much more successful when a businessperson realizes that marketing is an important aspect to any business, and the website is a piece of marketing.

      A simple analogy is deciding on a pen, paper, word processor or even chalk, none of it matters if you do not know how to write.

      It is hard when someone really doesn’t believe in marketing, so that is the challenge that is hard for us. But once you realize that while there may be shortcuts to getting found online, the smart move is to position for quality opportunities over a period of time, and that requires just a limited amount of marketing and website education regarding SEO.

      It’s not intimidating at all and that is why we encourage you to review the Many Contractor Marketing Education Reviews to see how many peers just like you are now able to view their business so differently in such a short time for a small investment too.

  • Will you review my website?
    • Yes, but not to provide consulting in order for you to enhance your site without you possibly becoming a customer of our Basic Marketing & Website SEO Class, our Advanced Marketing & Website SEO Class or perhaps our Diamond Marketing Engagement for Strategy Planning and a brand new website.

      We could easily stay here all day responding to inquiries such as “I have a new website, please tell me what do you think?”.  We do not want to be impolite, but if you want Free opinions then please go to the forums where many of your peers will throw random ideas your way.

      We prefer to give suggestions when like any business, there is a vested reason to do so.  Keep in mind that we already have tons of Free suggestions at a generic contracting level so anything more deserves to be based on you being a customer, even if that is with the basic class, a very inexpensive option to be connected to us.

      Feel free to contact us to look at your site, but also it will be helpful if you can tell us the main reason behind your inquiry since most would not be asking if the site was performing as it should from a consistent and quality driven lead opportunity perspective.

  • What specific service do you sell?
    • We intentionally like to ensure you know the difference of products we sell (available at anytime by anyone) and service we provide (under certain circumstances).

      We sell Marketing & Website Education Classes, both Basic & Advanced. They are perfect for company owners, office staff and even programmers who are good at website development but are not goof at website marketing which is a different subject matter.

      We provide a consulting service, on a limited basis, and after we talk to you for those who are looking to be very strategic with their Marketing Planning, including the website and all the SEO topics that surround the website. Sometimes an existing website can be upgraded and sometimes a brand new website will be needed. Sometimes we can use your same resources and sometimes we need to replace the existing resources. You must be ready to participate in this endeavor.

  • Do I really need a Marketing Plan before creating a website?
    • Technically everyone needs a plan in some fashion or then you have no way of organizing the process for success.

      But the reality is most contractors will not want to spend the time and money strategizing their services, locations, competition and organizing themselves before working with a website company.

      This reality is based on either the desire to get website going as fast and inexpensive as possible, or perhaps there is a desire but there is an intimidation for the extra time and money required or even perhaps there is simply no understanding about marketing and subsequent Marketing Planning Strategies.

      So the answer is, Yes. But without a real plan the Basic & Advanced Classes will at least give you a stronger direction to enhancing your own website or working better with your website programmer. In other words, the classes can help supplement your Marketing Planning by clearly understanding the direction you need to go.

  • How can I be more successful like the many testimonials and Case Studies?
    • Simply agree to take a short time (about 2 hours for the Basic Class and 3 hours for the Advanced Class) to learn these basic marketing principles.

      Think of it another way, so many kids go to get a MBA for business without even knowing what type of company they will be a part of. Many of the first things they learn is marketing topics. Yet many contractors go into business first and skip this step all together. So all you need to do is realize you skipped an important step to growing any business and realize there are some classes just for your type of business to bring you forward, inexpensively and without much of a time commitment.

      All our testimonials are mostly designed to help inspire you to further educate yourself. Of course we love hearing that we did a good job putting this all together.

      So it all begins with you being excited, not intimidated and willing to give up just a few hours to learn for a lifetime of marketing benefits.