Many companies such as Vintage Window Restoration featured here, have been successful over a period of time without even having a website due to networking and referral sales. This successful company was in business for about five years when they decided it was time to have their image match their capabilities as well as expand his lead generation efforts. They realized solely relying on word of mouth is not a long term strategy. They also do not like hearing from others say “If I only knew your company could have helped me.”
Vintage Window Restoration took the approach to learn a little about marketing and website SEO through the Basic Class and Advanced Class. They also had a Marketing Plan to help them create a more strategic relationship with their website company.
Disclaimer: Certain operational details are omitted to protect the contractor’s business strategy.
Vintage Window Restoration was only using Facebook to promote their business for many years. There was no real marketing strategy in place other than the company posting job updates and other social events such as their participation educational workshops. Surprisingly the company did quite well with this Social Networking tool. This became the center of the Marketing Strategy as we were planning for a new website. There was something special about Vintage’s ability to articulate which not only benefitted Vintage for their new website, but also become the centerpiece for this Case Study.
The pictures were separated by Residential and Commercial work. From there they were further separated into Window and Wood services. And then finally we further separated into Preservation, Restoration and other services. After all this, we then created files that had Location-specific photos. Once completed, Vintage Window Restorations really shined by simply organizing the photos as shown here, and articulating about the specific service they provide as well as providing a thorough overview for the pictures. These write ups become a fantastic representation for future clients as well as for the Search Engines to rank them.