Digital Content Marketing Award for MyOnlineToolbox
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to your New Contractor Website
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Grow Your Company With More Quality Leads

A website is a critical component to your marketing, both from an image perspective and also a lead generation opportunity.

Contractor Leads to your New Website without Lead Gen ServicesMany companies such as Pine Hill Remodeling featured here, have been able to be successful over a period of time with an unimpressive and under-performing website due to networking and referral sales. This contractor was in business since 2008 when they decided it was time to replace their dormant website with a new polished one focused on lead generation efforts.

Pine Hill Remodeling had a starter website created by the owner, however the marketing topics were simply not being implemented properly. The owner first took the approach that perhaps he could work on his website himself and he learned a little about marketing and website SEO through the Basic Class.

He tried a little on his own but then got distracted with normal business activities. Taking the class was a marketing catalyst and nothing was lost since then he decided to simply take the Advanced Class and also created a Marketing Plan to help them create a more strategic relationship with a new website programming company to work on their existing website.

Disclaimer: Certain operational details are omitted to protect the contractor’s business strategy.

Marketing Strategy 

There were competitive challenges for this contractor’s website so we first re-organized the entire site to separate the services as well as the specific locations Pine Hill Remodeling wished to target. All of it was originally intermixed and there was no clear focus.

Website Strategy

The website was basically an online business card, and in a short time of working with MyOnlineToolbox and the new website programming company, we were able to see major results such as the statistics shown here. This was seen in less than three months of upgrading the website that was in existence for many years.

Unfortunately Pine Hill Remodeling was originally not proactive when it came to getting customer reviews, so part of the process was to assist them in getting the reviews and ensuring they expand on either the website or also inclusive for Google Reviews. And they were doing a great job in a very short period of time.

Tying Everything Together

Combining a little education and a marketing strategy plan results in a website that is designed to help Pine Hill Remodeling enhance their image while simultaneously building their quality lead generation efforts for many years to come.

“The class has really helped me to get a better idea of what to look for as I work to manage my reputation and marketing online. I have worked with several lead generation sites and marketing companies in the past, and always under the realization that I didn’t have the understanding of website marketing to even be able to judge whether I was getting what I had paid for. At present I am looking forward to learning more about how to manage my website ( content myself, but I think the class would be useful even for someone planning to contract that out.

Update #1: I took the classes and learned enough to realize that I simply couldn’t update my site on my own. It’s not that I couldn’t eventually learn the details, I was just getting too busy with regular jobs. So I decided to take the advance class too and even get my first marketing plan in order to create a brand new website with a company working in conjunction with MyOnlineToolbox. My new site is cosmetically great and my rankings were non-existent compared to my competitors. Now I am in a solid 6th or 7th place against all my established competitors. I am focused on more content, connecting my Facebook and possibly getting started with video too. At a minimum I can guide existing prospects to a website that I am proud to have represent my business, and soon look forward to generating leads too. Without the education I may not have understood the support an owner needs to provide with content to move up the rankings.”

Aaron G., Pine Hill Remodeling, Georgia

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