Digital Content Marketing Award for MyOnlineToolbox
Upgrade Your Contractor Website
with a Marketing
Plan & SEO Strategy

Grow Your Business With More Quality Leads

A website is a critical component to your marketing, both from an image perspective and also a lead generation opportunity.

Marketing Plan CoachingMany companies such as Razzano Homes & Remodelers featured here, have been able to be successful over a period of time with an unimpressive and under-performing website due to networking and referral sales. This successful entrepreneur was in business for just under ten years when he decided it was time to have his image match his capabilities as well as expand his lead generation efforts.

Razzano Homes & Remodelers took the approach to learn a little about marketing and website SEO through the Basic Class and Advanced Class. They also had a Marketing Plan to help them create a more strategic relationship with their website company.

Disclaimer: Certain operational details are omitted to protect the contractor’s business strategy.

Marketing Strategy

When upgrading the website we first decided the approach was to focus simultaneously on Razzano Homes & Remodelers promoting a top notch professional image while also enhancing its lead generation efforts.

Website Strategy

From there the contractor website marketing strategy is to focus on lead generation for the Residential Remodeling side of his construction business. The pages need to be built to elaborate on the individual services as shown below. This is one of the first steps where Search Engine Optimization, otherwise known as SEO begins to take form.

A big challenge was to ensure Razzano projects a classy image to compete with much a larger firm that has a massive marketing budget. Positioning for the second best alternative is many times a great strategy when a local firm may simply have their price ranges be viewed as out of reach for many others. The goal was to show Razzano Homes & Remodelers is the first choice to be compared to against this bigger firm, or simply the #1 choice for everyone else.

Tying Everything Together

Combining a little education and a marketing strategy plan results in a website that is designed to help Razzano Homes & Remodelers enhance their image while simultaneously building their quality lead generation efforts for many years to come.

“Let me just start off by saying WOW! We are a remodeling contractor in Upstate New York who was referred to MyOnlineToolbox from another industry consultant. Our contact said the toolbox was the best so I reluctantly called but I’m glad I did. The classes are very informative. We have since rebuilt our website with another resource referred by MyOnlineToolbox. The website looks amazing and we are working with the MyOnlineToolbox Diamond Marketing relationship as the driver for strategy. We are already seeing increases in our google rankings with our SEO topics. Thank you and I look forward to continuing to work together.”

Dan R., Razzano Homes & Remodeling, New York

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