Many companies such as Razzano Homes & Remodelers featured here, have been able to be successful over a period of time with an unimpressive and under-performing website due to networking and referral sales. This successful entrepreneur was in business for just under ten years when he decided it was time to have his image match his capabilities as well as expand his lead generation efforts.
Razzano Homes & Remodelers took the approach to learn a little about marketing and website SEO through the Basic Class and Advanced Class. They also had a Marketing Plan to help them create a more strategic relationship with their website company.
Disclaimer: Certain operational details are omitted to protect the contractor’s business strategy.
When upgrading the website we first decided the approach was to focus simultaneously on Razzano Homes & Remodelers promoting a top notch professional image while also enhancing its lead generation efforts.
From there the contractor website marketing strategy is to focus on lead generation for the Residential Remodeling side of his construction business. The pages need to be built to elaborate on the individual services as shown below. This is one of the first steps where Search Engine Optimization, otherwise known as SEO begins to take form.
A big challenge was to ensure Razzano projects a classy image to compete with much a larger firm that has a massive marketing budget. Positioning for the second best alternative is many times a great strategy when a local firm may simply have their price ranges be viewed as out of reach for many others. The goal was to show Razzano Homes & Remodelers is the first choice to be compared to against this bigger firm, or simply the #1 choice for everyone else.