Digital Content Marketing Award for MyOnlineToolbox
Website Marketing with Reputation Management
Grow Your Company by
Leveraging Your Great Reputation
to Better Qualify Your Leads

Grow Your Business With More Quality Leads

A website is a critical component to your marketing, both from an image perspective and also a lead generation opportunity.
Background

Just like our customers, we too as a Marketing Education and Strategy Company need to go through the same process of promoting ourselves. We selected this specific topic to represent a major upgrade we recently completed to our website. Many companies such as our own company MyOnlineToolbox featured here, already have a Great Reputation but still need to keep up with technology. Since we work with so many who have an established business and great reputation we figured we would use ourselves as an example of “what is good for you is also good for me”.

Until the end of 2016 MyOnlineToolbox had a website that was over eight years old with literally over 200 pages. A lot of those pages grew as an extension of all the webinars and articles and newsletters we put out.

Disclaimer: Certain operational details are omitted to protect our business strategy.

Website Marketing with Target Market focus 
Marketing Strategy

When upgrading the website we first decided the approach was to focus simultaneously on MyOnlineToolbox specifically promoting what we do, how we do it and who specifically do we work with. What we do is help grow a company with more quality leads. How we do it is by helping a company understand marketing and website SEO which is helping contractors grow their business with more quality leads with a focus towards websites and other online topics. And who we work with is Owners, their Office Staff and even Programmers who are good at development and just need direction towards the marketing items.

Website Strategy

When upgrading the website we first decided the approach must include a Responsive Design since it was not flexible and had way too much information. So while we were so focused on creating a ton of great content, we too got behind on the different technologies on how best to present the sheer volume of information accumulated. The image here is how our old website looked on a smartphone.

Website Marketing with Reputation Strategy
MyOnlineToolbox old Website Development Strategy

So now we made it much easier for people to learn about and purchase the Basic Marketing & Website SEO Class and Advanced Marketing & Website SEO Class. And it also is easier to learn about what goes into creating a Marketing Plan too.

Tying Everything Together

MyOnlineToolbox already has a lot of education and marketing strategy for its customer base. So while we already have a great industry image, we still needed a strategy plan resulting in a new website designed to help enhance our image for new prospects who may not know of our company while simultaneously making it easy to learn and purchase using all the newest devices.

“Knowing your target market and being able to attract those preferred customers is life changing.  We encourage you to embrace a marketing strategy, your website and other surrounding online initiatives in order to have the right customers contact you.  Working with good opportunities while eliminating wasting time on non-qualified prospects allows you to grow your company exponentially. We can assist you regardless of your business size.”

Brian Javeline, President & Co-founder, MyOnlineToolbox.com

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Absolutely. But there are many ways that we can do so depending on where you are in your business growth.

Some people are building their own website on their own and want to do things as inexpensive as possible so we have a lot of Free Videos that are self help oriented as mentioned in the above answer.

Some people have a website that doesn’t seem to be performing well but perhaps can be salvaged with just some entry level marketing so we offer a Basic Marketing & Website SEO Education Class.

Some others have a nice start so they desire to turn it up a notch with the next level of marketing so we offer an Advanced Marketing & Website SEO Education Class.

And perhaps you are looking to work with a dedicated contractor website company and we can guide you in the right direction too. However, our approach is so different since we don't just give out names for many reasons, and mostly because programming companies tend to target specific types of contracting clients based on size, complexity and investment for marketing. We don't want to waste your time or their time if it is not a right fit.  It's like saying you want a car but have not stated you are looking for a Kia, Ford, Mercedes or Lamborghini.  Yes, they all may get from point A to Z, but there is a big difference and we can help you best decide.

Then there are those who are looking to have a thorough plan in place that encompasses a strategy for your services, locations, competition and growth. These companies, subject to our interview policies, engage us for a Strategic Marketing Plan that includes both the Education Classes as part of our Diamond Marketing Engagement.

The Basic Class topics ensure the foundation of your marketing efforts help specifically your website itself. So many times people (owners and programmers) build a website they believe will bring them leads only to find out much later that the Search Engines are bypassing them entirely. We look to ensure you understand enough so the structure of your site looks to not only provide a text and graphical representation of what you do, but also enough so the search engines can understand what you do in order to be ranked for search placement.

The Advanced Class topics take it one step further by expanding on topics that are either extra for your website, or perhaps externally supporting your website. Testimonials are one example where they can help both your site for fresh content or consumer rankings depending on where they are obtained. Mapping, Video and Facebook Social Sharing are external topics that also can support your rankings.

Both the Basic and Advanced Classes combined are far less expensive to Lead Generation companies who mostly focus on short term opportunities while the classes are designed to guide you to ongoing long term quality reputation and direct to your website opportunities.

Unfortunately too many contractors look to create a very short term solution regarding their website. Yet this is one of your most critical components to long term success. Too many view a website passively while we are so much more successful when a businessperson realizes that marketing is an important aspect to any business, and the website is a piece of marketing.

A simple analogy is deciding on a pen, paper, word processor or even chalk, none of it matters if you do not know how to write.

It is hard when someone really doesn’t believe in marketing, so that is the challenge that is hard for us. But once you realize that while there may be shortcuts to getting found online, the smart move is to position for quality opportunities over a period of time, and that requires just a limited amount of marketing and website education regarding SEO.

It’s not intimidating at all and that is why we encourage you to review the Many Contractor Marketing Education Reviews to see how many peers just like you are now able to view their business so differently in such a short time for a small investment too.

We intentionally like to ensure you know the difference of products we sell (available at anytime by anyone) and service we provide (under certain circumstances).

We sell Marketing & Website Education Classes, both Basic & Advanced. They are perfect for company owners, office staff and even programmers who are good at website development but are not goof at website marketing which is a different subject matter.

We provide a consulting service, on a limited basis, and after we talk to you for those who are looking to be very strategic with their Marketing Planning, including the website and all the SEO topics that surround the website. Sometimes an existing website can be upgraded and sometimes a brand new website will be needed. Sometimes we can use your same resources and sometimes we need to replace the existing resources. You must be ready to participate in this endeavor.

Technically everyone needs a plan in some fashion or then you have no way of organizing the process for success.

But the reality is most contractors will not want to spend the time and money strategizing their services, locations, competition and organizing themselves before working with a website company.

This reality is based on either the desire to get website going as fast and inexpensive as possible, or perhaps, there is a desire but there is an intimidation for the extra time and money required or even perhaps there is simply no understanding about marketing and subsequent Marketing Planning Strategies.

So the answer is, Yes you should have one.  But No, you do not need one to make better strides by taking our classes.

But without a real plan, the Basic & Advanced Classes will at least give you a stronger direction to enhancing your own branding, website development, or working better with your website programmer. In other words, the classes can help supplement your Marketing Planning by clearly understanding the direction you need to go.

Simply agree to take a short time (about 2 hours for the Basic Class and 3 hours for the Advanced Class) to learn these basic marketing principles.

Think of it another way, so many kids go to get a MBA for business without even knowing what type of company they will be a part of. Many of the first things they learn is marketing topics. Yet many contractors go into business first and skip this step all together. So all you need to do is realize you skipped an important step to growing any business and realize there are some classes just for your type of business to bring you forward, inexpensively and without much of a time commitment.

All our testimonials are mostly designed to help inspire you to further educate yourself. Of course we love hearing that we did a good job putting this all together.

So it all begins with you being excited, not intimidated and willing to give up just a few hours to learn for a lifetime of marketing benefits.