Many companies, such as SFCC Remodeling featured here, have been able to be successful over a period of time without a website, due to networking and referral sales. The proprietor has been in business for about thirty years and decided it was time to get his first online presence.
SFCC took the approach to learn a little about marketing and website SEO through the Basic Class and Advanced Class. They also had a Marketing Plan to help them create a more strategic relationship with their website company.
Disclaimer: Certain operational details are omitted to protect the contractor’s business strategy.
From there, the contractor website marketing strategy is to focus on lead generation for the Residential Remodeling side of his construction business. So pages needed to be built to elaborate on the individual services, as shown to the right. This is one of the first steps where Search Engine Optimization, otherwise known as SEO, begins to take form.
When strategizing for the website, we first decided the approach was to focus on SFCC Remodeling promoting a more professional image and then enhancing it for lead generation efforts.
A big challenge to address was to ensure potential customers know the SFCC is a diversified construction contractor in both Residential Remodeling and Commercial Renovations.
We continued building both the professional image and lead generation efforts by creating a targeted portfolio, as seen to the left.