Digital Content Marketing Award for MyOnlineToolbox
A New Contractor Website
with a Marketing
Plan & SEO Strategy

Grow Your Business With More Quality Leads

A website is a critical component to your marketing, both from an image perspective and also a lead generation opportunity.

marketing-plan-coachingMany companies, such as SFCC Remodeling featured here, have been able to be successful over a period of time without a website, due to networking and referral sales.   The proprietor has been in business for about thirty years and decided it was time to get his first online presence.

SFCC took the approach to learn a little about marketing and website SEO through the Basic Class and Advanced Class. They also had a Marketing Plan to help them create a more strategic relationship with their website company.

Disclaimer: Certain operational details are omitted to protect the contractor’s business strategy.

Marketing Strategy

From there, the contractor website marketing strategy is to focus on lead generation for the Residential Remodeling side of his construction business. So pages needed to be built to elaborate on the individual services, as shown to the right. This is one of the first steps where Search Engine Optimization, otherwise known as SEO, begins to take form.

Website Strategy

When strategizing for the website, we first decided the approach was to focus on SFCC Remodeling promoting a more professional image and then enhancing it for lead generation efforts.

A big challenge to address was to ensure potential customers know the SFCC is a diversified construction contractor in both Residential Remodeling and Commercial Renovations.

We continued building both the professional image and lead generation efforts by creating a targeted portfolio, as seen to the left.

Tying Everything Together

Combining a little education and a marketing strategy plan results in a website that is designed to help SFCC enhance their image while simultaneously building their quality lead generation efforts for many years to come.


“I never had a website until now and just launched my first website which is awesome if I do say so myself.   I have been looking into websites for about 3 years now and needless to say I did a lot of searching.   Was actually following MyOnlineToolbox for over 2 years being on my radar.   I have learned a lot about keeping existing clients and attracting new with the marketing strategy is key.   Our company has been in business for 30 years plus and this means a lot.   Learning from the classes and working with the moderator as part of their consulting engagement has been great.  I highly recommend both.  So take the class and let him take you to the next level.  You’ll be glad you did!”


Steve W., SFCC Remodeling, North Carolina

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