Many companies such as Zitro Construction Services featured here, have been able to be successful over a period of time with an unimpressive and under-performing website due to networking and referral sales. This successful entrepreneur was in business for about six years when he decided it was time to have his image match his capabilities as well as expand his lead generation efforts.
Zitro Construction Services took the approach to learn a little about marketing and website SEO through the Basic Class and Advanced Class. They also had a Marketing Plan to help them create a more strategic relationship with their website company.
Disclaimer: Certain operational details are omitted to protect the contractor’s business strategy
When creating a new website we first decided the approach must focus simultaneously on Zitro Construction Services promoting both sides of the business, Residential and Commercial, without inadvertently confusing the clients of each side of the business – a common dilemma.
From there the contractor website marketing strategy is to focus on lead generation for the Residential Remodeling side of his construction business. The pages need to be built to elaborate on the individual services as shown when going to this side of the business. This is one of the first steps where Search Engine Optimization, otherwise known as SEO begins to take form.
A big challenge was to ensure Zitro Construction Services never deviates with Residential topics when focusing on Commercial projects, and vice versa. So we ensure there are very limited connections between the two sides of the business, with marketing towards only the side of the business a consumer may be interested in as they go one step beyond the Home Page.