Digital Content Marketing Award for MyOnlineToolbox
Website Keywords SEO Ranking by Supplier Ply Gem Great Lakes
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Website Keywords & SEO Rankings

Grow Your Business With More Quality Leads

A website is a critical component to your marketing, both from an image perspective and also a lead generation opportunity.
Background

Marketing Plan CoachingSuppliers have a great opportunity to expand their relationships with contractors to help create more Lead Generation opportunities for their websites.  The contractor makes more sales and follows with more material purchases from their suppliers.  It’s a true win-win relationship.  Unfortunately too many suppliers do not take the initiative since it is easier to guide contractors to lead generation companies, but that doesn’t help with long term marketing objectives. Here we feature Great Lakes Window, a division of Ply Gem (NYSE:PGEM), to demonstrate how they are aggressively helping contractors get more quality leads.

Disclaimer: Operational details are omitted to protect the featured supplier’s business strategy.

Great Lakes Windows for MyOnlineToolbox webinar
Marketing Strategy

Great Lakes Window is one of the most respected suppliers of replacement windows in the U.S.A. and well known for their quality product and service.  In addition to enhancing their own reputation and sales opportunities, Great Lakes Window has an objective to enhance the relationships and lead generation opportunities for contractors and their distributors.  Great Lakes Window is able to help by co-marketing the contractor’s services.  It sounds easy, and it is – with the right strategy in place supported by both the contractor’s efforts and Great Lakes Window’s efforts.

Website Strategy

The key ingredient to co-marketing success is when both parties (the contractor and supplier) work synergistically to support each other’s efforts.  The contractor has to capture pictures, obtain a testimonial and create a dedicated website landing page with a handful of SEO items organized to promote the contractor’s business, the materials used and the supplier’s business. The supplier has to create their own website landing page that is of a similar story except more of a focus on how the products are used for a contractor’s particular job.

Disclaimer: A contractor should have a modern responsive website to support the cosmetic appeal for the supplier.  In other words, a supplier will want to generate leads to a website that is consistent with a nice image.  Older websites may not be applicable to all devices such as a smartphone or tablet.

Great Lakes Case Study for MyOnlineToolbox webinar

Great Lakes Window is helping strategically support the Search Engine Optimization (SEO) topics for a contractor to improve the rankings of target keywords while also helping website credibility with inbound linking.  In this joint presentation we use a real contractor job to promote how co-marketing with a supplier can be achieved.  The content was wonderfully unique.  And surrounding the unique content is an abundance of SEO items such as Title Tags, Anchor Text, Alt Text and Linking.  None of this is hard to understand.  But it does take a partnership to put it all together.  It was done so well that MyOnlineToolbox and Great Lakes Window decided to promote it as an Educational Webinar included here.

Tying Everything Together

The supplier Great Lakes Window needs contractors to purchase their supplies and their contractors need more quality leads.  Working together, a contractor and its supplier can help each other achieve these objectives.  Both companies can enhance their images while simultaneously increasing their lead generation opportunities.

The co-marketing between the Contractor and Great Lakes Window was done perfect.  Great Lakes Window helps support the contractor in getting more quality leads which in turn becomes the contractor purchasing more product from Great Lakes Window.  This is a true win-win partnership both in product and marketing.  Learn more about the how the contractor first prepared their website for this co-marketing linking opportunity here.

Great Lakes Window is looking to expand its’ Dealership Network and is looking for new contractors interested in purchasing from them.  Those details are covered towards the end of the presentation.

“MyOnlineToolbox’s mission is to help contractor’s grow their business with more quality leads.  It is so exciting to be working with such a respected company such as Great Lakes Window to help their customers obtain more lead generating opportunities to their website.  The website items covered in the educational webinar and the processes Great Lakes Window has in place make for a fantastic partnership between supplier and contractor.  It is exactly what the contracting industry needs to help a company excel with their marketing objectives.  In addition to using Great Lakes Window as a supplier, I recommend contractors look at the entire product line of Ply Gem also including Siding, Doors, Trim, Fencing, Roofing & Gutters.  They are looking to help grow your business beyond the traditional supplier relationship.”

Brian Javeline, MyOnlineToolbox

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Absolutely. But there are many ways that we can do so depending on where you are in your business growth.

Some people are building their own website on their own and want to do things as inexpensive as possible so we have a lot of Free Videos that are self help oriented as mentioned in the above answer.

Some people have a website that doesn’t seem to be performing well but perhaps can be salvaged with just some entry level marketing so we offer a Basic Marketing & Website SEO Education Class.

Some others have a nice start so they desire to turn it up a notch with the next level of marketing so we offer an Advanced Marketing & Website SEO Education Class.

And perhaps you are looking to work with a dedicated contractor website company and we can guide you in the right direction too. However, our approach is so different since we don't just give out names for many reasons, and mostly because programming companies tend to target specific types of contracting clients based on size, complexity and investment for marketing. We don't want to waste your time or their time if it is not a right fit.  It's like saying you want a car but have not stated you are looking for a Kia, Ford, Mercedes or Lamborghini.  Yes, they all may get from point A to Z, but there is a big difference and we can help you best decide.

Then there are those who are looking to have a thorough plan in place that encompasses a strategy for your services, locations, competition and growth. These companies, subject to our interview policies, engage us for a Strategic Marketing Plan that includes both the Education Classes as part of our Diamond Marketing Engagement.

The Basic Class topics ensure the foundation of your marketing efforts help specifically your website itself. So many times people (owners and programmers) build a website they believe will bring them leads only to find out much later that the Search Engines are bypassing them entirely. We look to ensure you understand enough so the structure of your site looks to not only provide a text and graphical representation of what you do, but also enough so the search engines can understand what you do in order to be ranked for search placement.

The Advanced Class topics take it one step further by expanding on topics that are either extra for your website, or perhaps externally supporting your website. Testimonials are one example where they can help both your site for fresh content or consumer rankings depending on where they are obtained. Mapping, Video and Facebook Social Sharing are external topics that also can support your rankings.

Both the Basic and Advanced Classes combined are far less expensive to Lead Generation companies who mostly focus on short term opportunities while the classes are designed to guide you to ongoing long term quality reputation and direct to your website opportunities.

Unfortunately too many contractors look to create a very short term solution regarding their website. Yet this is one of your most critical components to long term success. Too many view a website passively while we are so much more successful when a businessperson realizes that marketing is an important aspect to any business, and the website is a piece of marketing.

A simple analogy is deciding on a pen, paper, word processor or even chalk, none of it matters if you do not know how to write.

It is hard when someone really doesn’t believe in marketing, so that is the challenge that is hard for us. But once you realize that while there may be shortcuts to getting found online, the smart move is to position for quality opportunities over a period of time, and that requires just a limited amount of marketing and website education regarding SEO.

It’s not intimidating at all and that is why we encourage you to review the Many Contractor Marketing Education Reviews to see how many peers just like you are now able to view their business so differently in such a short time for a small investment too.

We intentionally like to ensure you know the difference of products we sell (available at anytime by anyone) and service we provide (under certain circumstances).

We sell Marketing & Website Education Classes, both Basic & Advanced. They are perfect for company owners, office staff and even programmers who are good at website development but are not goof at website marketing which is a different subject matter.

We provide a consulting service, on a limited basis, and after we talk to you for those who are looking to be very strategic with their Marketing Planning, including the website and all the SEO topics that surround the website. Sometimes an existing website can be upgraded and sometimes a brand new website will be needed. Sometimes we can use your same resources and sometimes we need to replace the existing resources. You must be ready to participate in this endeavor.

Technically everyone needs a plan in some fashion or then you have no way of organizing the process for success.

But the reality is most contractors will not want to spend the time and money strategizing their services, locations, competition and organizing themselves before working with a website company.

This reality is based on either the desire to get website going as fast and inexpensive as possible, or perhaps, there is a desire but there is an intimidation for the extra time and money required or even perhaps there is simply no understanding about marketing and subsequent Marketing Planning Strategies.

So the answer is, Yes you should have one.  But No, you do not need one to make better strides by taking our classes.

But without a real plan, the Basic & Advanced Classes will at least give you a stronger direction to enhancing your own branding, website development, or working better with your website programmer. In other words, the classes can help supplement your Marketing Planning by clearly understanding the direction you need to go.

Simply agree to take a short time (about 8 to 10 hours for the Basic Class, and 10 to 12 hours for the Advanced Class) to learn these industry specific Brand Marketing and Website SEO principles.

Think of it another way, so many kids go to get a MBA for business without even knowing what type of company they will be a part of. Many of the first things they learn is marketing topics. Yet many contractors go into business first and skip this step all together. So all you need to do is realize you skipped an important step to growing any business and realize there are some classes just for your type of business to bring you forward, inexpensively and without much of a time commitment.

All our testimonials are mostly designed to help inspire you to further educate yourself. Of course we love hearing that we did a good job putting this all together.

So it all begins with you being excited, not intimidated and willing to give up just a few hours to learn for a lifetime of marketing benefits.