Your goal to boost traffic to your contractor website is to create as many new pages with different content, or updating existing pages with fresh content.

Yes, running a contracting business is more than a 9 to 5 job.  We get it.  But there are easy methods you can use from your current jobs to become your marketing opportunity for your next contractor leads.

You have to realize one of the easiest ways to get more leads from your contractor website is to add new pages of content that reflect topics customers may be searching for.  And if you are doing work on something today, then chances are another customer may be looking for this service later.  Makes sense, right?  So why not use today’s work as a way to demonstrate you are ready to do the same thing for someone new.

The above presentation walks you through a process of becoming a Great Content Writer.  And if you can not do this yourself, at least you can be better as supporting the efforts of a Marketing Strategy and Planning company such as MyOnlineToolbox, or even helping your website company too.

Here is another example of a person taking a Whole Home Renovation and packaging it for image and inbound lead optimization.

And while the above example is complex, here are some things on a smaller scale you already know allowing you to create content for your contractor website to attract exactly the right leads you are looking for from your website.

  • A short description of the specifics of each service you provide.  For example, perhaps you do mirrors.  You can just say the word “Mirrors” on a webpage.  Or you can create a webpage that is focused on Mirrors.  Then you write a short story about how you come to their residence, take down and get rid of existing mirrors, and then securely hang new mirrors, etc.  You can also expand on this by talking how other types of mirrors are installed with the different anchors.  Done right, you can have the correct words being used for SEO (Search Engine Optimization).  It is a combination of what you say and how you say it.
  • Having pictures of different mirrors adds an extra level of emphasis.  But remember, there are pictures and then there are pictures designed with descriptions that also add to SEO.
  • Add a video to take it to the next level of SEO of a mirror being taken down and the new one being put up.  This too needs to be done correctly, but it is not that hard.
  • Perhaps in this case you could also add a short “How-to” explanation with a few buzzwords in case someone feels they could hang a mirror by themselves.  You do not have to give a step by step, but you can say enough that allows you to introduce it can be done by someone, but perhaps you have said enough where the person rather call you to provide the service.

The important issue is to simply provide valuable information that is specific to the topic, on its own webpage. This dedicated page will then attract new leads that are focused on this particular topic.  And if you know what to do, then you can always do this with just a little spare time.

You need to do whatever it takes to get more of these dedicate topic pages on your site.  You do not need to make it perfect.  You do not need to do it all at once.  Perhaps one page will be done first with just text, then another page with another topic gets started with some pictures first, and perhaps another page gets started with a video first.  There simply is never a great time to do this so just always move forward whenever you have an extra few minutes here and there.

You should write your first new webpage today. Pick any service you are doing today. Write a little about what you are doing “and save the page” on your website.  You can always slowly optimize it later, but having the page forces you to remember to move forward.

Focus on creating the content first, then optimizing it next. You just have to include the basics of a unique web page address, the correct titles for Search Engine Optimization (SEO) and a few other tactics that are common for other industries.

MyOnlineToolbox has an online class that focuses on SEO Basic Learning for Free Leads to a Contractor Website. Easily master many of these issues in a short time period.  Every contractor has the ability to create their own lead generating contractor website.   You have an opportunity to have all your work today easily create future lead generation opportunities.  The search engine companies are betting you will still just think about your own website and not take action.  We are betting otherwise.

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