What is your PLAN for More Quality Leads, Sales & Profits?

This is part two of a two part series. Go to Part I Planning for Quality Leads & Profits here.

We started with Part 1 as a Marketing Planning webinar focusing on quality contractor website leads leading to more profits.

Now we have a follow up Marketing Planning webinar continuing to focus on quality leads leads to a more speedy and profitable sales close.

Many contractors hire website folk to build a site only to be disappointed on lead generating results. Unfortunately most contractor website companies are better at SEO than marketing. They call themselves marketing pros but they are really more versed at keyword analysis & web page tech terms.

The problem is that most contractors do not have a CONTRACTOR MARKETING PLAN for more Quality Leads. And with the right PLAN, you can then translate these Quality Leads to Better Sales. And with the right PLAN, you can convert these Better Sales to More Profits.

A simple analogy can be used with a GPS. A GPS helps navigate multiple routes to take based on distance. But knowing traffic conditions helps decide whether the longer route actually saves time. This is called “Planning”.

So let’s start your contractor planning for more Quality Leads, Better Sales & More Profits.

Free Planning Webinar! Recently, MyOnlineToolbox along with Closing Success System joined forces to help propel your planning for More Quality Leads and a Better Sales Closing Success Ratio. While praying is nice, planning is strategic to make things happen. MyOnlineToolbox moderated from the #1 Online Marketing & Education Series while Closing Success System moderated from the Leading Success Sales Strategy Series.

3 Ways To Save by investing either $379 or $479 or $858 to learn for life what Lead Gen companies already know. These offers were for live attendees and have been modified to support future webinars. Offered only to 1st time subscribers to the MyOnlineToolbox series.

WEBINAR EXCLUSIVE OFFER #1: Get a FREE Markup & Profit Revisited book as our gift to you if you Sign Up to the #1 Online Marketing & Basic Website Education Series TODAY. Or, consider the next Exclusive Offer below for just a few bucks more. You will be doing so great with your future marketing that we will want you to be prepared to make more money with these quality leads.

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Great examples mentioned in the webinar.

Excellent Use Of Pictures: www.JagConstructionCorp.com has done a great job on their contractor website showing unique pictures for each town, in addition to having some wonderful pictures of the awards and acknowledgements from some of those jobs.  The awards can be seen by either clicking on the About Us tab, or by going to any of the Service Locations and then clicking on a hyper link using the appropriate anchor text.  We used this contractor in Part 1 in the series and decided to use them again in Part 2 since their circumstance is coincidentally so specific to the subject matter.  This contractor just recently started to take an active approach to website marketing and “unfortunately”, for lack of a better word, needs some time for the organic rankings side to take hold.  So we needed to take a two step approach to expanding their marketing.  One was to create unique landing pages for each of their Lake Norman Porch Contractor Services, including a specific page for a Screen Porch Contractor, Covered Porch Contractor and a Four 4 Season Porch Contractor.  So while waiting for the search engines to naturally index the pages, now JAG has an opportunity to also do some Pay Per Click advertising to specific landing pages too.

Contractor Marketing Budget: How can you run your business without a marketing budget? Contractors are notorious for not planning to have a certain amount of funds and time allocated to this important aspect of staying and growing a business.   Having a budget is more important than deciding exactly how to spend the money.  Forbes, for which earlier gave MyOnlineToolbox a Most Promising Award, promoted a recent article for Marketing Budget For Small Businesses.  It focuses on needs, risks & other basic marketing items.

Contractor Marketing Budget, Another Idea: Remember, it is not just about advertising.  Marketing also encompasses the effort to accumulate content, working on your website, etc.  While we don’t necessarily agree with the math, the overall context of the issues to consider, including planning to have a contractor marketing budget is covered well in this Entrepreneur Magazine article for How to Determine the Perfect Marketing Budget for your Company.

WEBINAR EXCLUSIVE OFFER #2: Get Free Access (a $379 Savings) to the Online Marketing & Basic Website Education Series when you sign up to the Advanced Online Marketing and Website Education Series today. Or, consider the next Exclusive Offer for a few bucks more.

WEBINAR EXCLUSIVE OFFER #3: Get Free Access to both classes (a $858 savings) for your programmer when you sign up to BOTH the Basic Marketing and Website Education Series today and the Advanced Online Marketing and Website Education Series today.

3 Ways To Save SUMMARY

$379 Gets the Basic Class plus FREE copy of Markup & Profit Book (a $40 savings)

$479 Get the Advanced Class plus FREE Access to the Basic Class (a $379 savings)

$858 Gets Access to the Basic and Advanced Class for you and FREE access for your programmer (a $858 savings)

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